Summary

Work experience

• Head of Sales & Marketing DACH

  Sani/Ikos Group

  2025.10-Current

  (10 months)

  - Lead, manage, and support the B2B Sales Team (Sales Managers) across the DACH region, driving performance and strategic commercial growth - Develop and implement targeted B2B communication strategies and content across trade channels and social media to position the Sani and Ikos brands as the leading luxury resort offerings within their respective destinations and market segments - Consistently meet and exceed sales targets by closely monitoring account performance, identifying growth opportunities, and expanding market share - Build and maintain strong relationships with key internal and external stakeholders, including luxury travel partners, DMOs, NTOs, and airline partners - Collaborate closely with the Head Office Marketing team to deliver impactful trade sales and marketing initiatives - Direct and support Sales Managers in planning, organizing, and hosting client events, familiarization trips, trade and consumer shows, and sales calls while ensuring brand standards are upheld Top Achievements: - Doubled DACH region revenue within four years, reaching the high double-digit million range through strategic account development and commercial optimization - Independently managed six-figure budgets, ensuring efficient allocation, high ROI, and alignment with overarching commercial and brand goals
• Acting Regional Director Sales & Marketing DACH

  Sani/Ikos Group

  2024.10-2025.10

  (a year)
• Senior Sales & Marketing Manager DACH

  Sani/Ikos Group

  2022.01-2024.09

  (3 years)
• Senior Sales & Marketing Manager DACH

  SANI RESORT

  2022.01-2024.09

  (3 years)
• Senior Sales & Marketing Manager DACH

  Ikos Resorts

  2022.01-2024.09

  (3 years)
• Sales & Marketing Manager DACH

  SANI RESORT

  2021.02-2022.01

  (a year)
• Sales & Marketing Manager DACH

  Ikos Resorts

  2021.02-2022.01

  (a year)
• Sales & Marketing Manager DACH

  Sani/Ikos Group

  2021.02-2021.12

  (a year)
• Senior Product Manager North America

  FTI Touristik GmbH

  2015.07-2021.01

  (6 years)

  - Lead North America product department (incl. cruise business) for a high-volume tour operator (focusing on DACH markets) - Oversaw an 8-digit budget (revenue in €, yearly growth rate >10%) - Coordinated all marketing and sales related topics for all the tour operator`s long haul product departments - Supervised and managed a team of up to 12 FTEs, providing support, motivation and targets - Attended and organized major events like sales roadshows and trade shows in Europe and the US - First point of contact for North America-related Sales Accounts and Media Agencies in European Source Markets
• Account Manager Tour & Travel - Feriendorf

  LEGOLAND Deutschland Freizeitpark GmbH

  2013.03-2015.06

  (2 years)

  - Supervised and managed a team of 2 FTEs, providing support, motivation and targets (within the last 6 months in this position) - Identified new strategic opportunities and new markets for all accommodation sales of LEGOLAND Holidays GmbH - Planned and revised accommodation budgets (approx. 20 million revenue) - Planned, coordinated and implemented multi-channel marketing activities - Supported the Head of Sales (reporting, yield management) - Managed all relevant booking channels (call center, booking engine, third party tour operators) - represented LEGOLAND Deutschland at all travel related trade shows in DACH markets
• Coordinator Tour & Travel - Feriendorf

  LEGOLAND Deutschland Freizeitpark GmbH

  2011.03-2013.02

  (2 years)
• Consultant

  Dr. Fried & Partner GmbH

  2010.02-2011.03

  (a year)

  - Developed and presented a sales and marketing strategy paper for one of the leading railway companies in Europe - Analyzed all relevant processes around travel product management/events and B2B offline sales - Prepared, planned and conducted secondary market analysis projects(mainly travel expert interviews) - Presented analysis and project outcome to top management decision makers
• Assistant Yieldmanagement

  FTI Touristik GmbH

  2009.02-2010.02

  (a year)

  - Optimized revenue and price management for hotel and flight products (destinations: Greece and Indian Ocean) - Coordinated closely with product management and sales units - Contracted & negotiated special offers with all relevant trade partners

Educational experience

• Hochschule München University of Applied Sciences

  Diplom-Beriebswirt (FH) Management Tourismus und Reisedienste

  - Studies of Tourism Management completed with a degree in Business Administration