Summary

Work experience

• Head of Sales & Marketing

  Heliatek

  2022.12-Current

  (4 years)

  (3 years 10 months)
• Chief Sales Officer

  XignSys GmbH

  2020.06-2022.12

  (3 years)

  (2 years 7 months) Gesamtverantwortung für die vertriebliche Ausrichtung und den Vertriebserfolg
• Sales Director Segment Office & Industry

  Signify

  2016.08-2020.06

  (4 years)

  (3 years 11 months) 3 years 1 month
• Director Product Portfolio Management

  Philips Lighting LED Electronics

  2015.01-2016.07

  (2 years)

  (1 year 7 months) Key areas of responsibility: - Strategic definition of the mid- /long-term global LED component portfolio for retail and office applications in a B2B set-up - Responsibility for the allocation of global development budgets for new innovation projects and accountable for global sales (>50 Mio €) and margin management - Giving direction to a highly interdisciplinary team of manufacturing, purchasing, SCM, R&D and sales organisations - Since January leadership role with 5 subordinates in Product management due to internal re-organisation Achievements: - took over the product portfolio in a phase of significant decline vs competition - Complete re-definition of the portfolio (roadmap) in first year of responsibility despite strong internal resistance and forces for development reductions - Since mid-2015 sales growth of 20% in 2 key product areas with a margin improvement of 10% - Global outlook for 2016 is 35% growth
• Global Product Marketing Manager

  Philips Lighting LED Electronics

  2013.07-2014.12

  (a year)

  (1 year 6 months) see description under "Director Product Portfolio Management"
• Regional Product Manager

  Philips

  2011.08-2013.06

  (2 years)

  5 years 5 months (1 year 11 months) Key areas of responsibility: - Definition and Introduction of LED component portfolio for office-/ outdoor applications in China and AseanPac in a B2B set-up - Sales/margin management for the defined portfolio in the defined region - Conception and implementation of product introduction and sales strategies - Business development in the given market Achievements: - Establishment of a segmented, 2 level portfolio to serve the different customer needs in the region - Sales growth from 2 Mio € in 2011 to 10 Mio € in 2013 with 5% improvement in margin
• International Key Account Manager

  Philips

  2008.02-2011.07

  (3 years)

  (3 years 6 months) Key areas of responsibility: - Segment manager for Lighting components focussed on the retail segment in DACH o Analysing market trends & customer needs to influence future innovations o Defining and coordinating product introduction-/ innovation processes for a team of 6 Key Account Managers o Define and implement cross-channel marketing activities o Responsible for the sales of product portfolio - around 60 Mio € - International Key Account Manager for 5 key customers in the retail segment generating around 20 Mio € sales Achievements: - Successful introduction of a new innovation for the retail segment leading to a) 15% sales growth and a market share of 70% within the given time period by creating a strong pull from end users - Sales growth of 5 key customers >15% in 2010
• Regional Sales Manager

  Renault Nissan Deutschland AG

  2005.05-2008.01

  (3 years)

  4 years 9 months (2 years 9 months) Key areas of responsibility: - Responsibility for the sales performance of close nearly 50 Renault dealers (approx. 6800 new cars or 95 Mio. € per year) in the northern part of Germany - Development and coordination of dealer marketing activities - Optimization of dealer processes in sales and services - Financial consolidation of three dealer groups Achievements: - Market shares in the region of responsibility 3% above the national levels - Financial consolidation of 2 out of 3 dealer groups
• Junior Business Manager

  Philips

  2004.04-2005.04

  (a year)

  Key areas of responsibility: - Establishment of a new ales reporting system for the Assistant to the Sales Director - Coordination of the dealers’ marketing plans and back-up for regional business managers
• Management Trainee

  Bruehl

  2003.05-2005.04

  (2 years)
• Product Specialist for Nissan off-road vehicles

  Philips

  2003.05-2004.03

  (a year)

  Key areas of responsibility: - Market analyses and vehicle positioning (equipment, price etc.) for the German market - Development of product information/brochures for dealers and customers - Analyses and forecasts to vehicle profitability

Educational experience

• Maastricht University School of Business and Economics

  , International marketing

  1998.01-2003.01

  (5 years)
• National University of Singapore

  Semester, International Marketing

  2001.01-2001.01

Languages