Maximilian
Sales Manager
MaleSales representativeLive in GermanyNationality Germany
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Summary
European travel-trade sales professional with over a decade of experience across
ultra-luxury and river cruise brands, premium airline service and bespoke travel design.
Currently drives B2B partner development for Hapag-Lloyd Cruises across the DACH
trade, building senior relationships with wholesalers, agencies and consortia and
representing the brand at trade fairs and partner events. Founded and led a dedicated
luxury cruise portfolio spanning Regent Seven Seas, Silversea, Seabourn, Crystal and
Scenic — including river cruise products — combining hands-on commercial experience
with genuine passion for cross-cultural travel. Well placed to act as local brand
ambassador for Century Cruises' expansion onto the Danube and Rhine, growing trade
relationships across DACH, France and Benelux and helping launch its new European
river itineraries to the high-end travel trade.
KEY SKILLS
• European B2B Travel Trade Sales
• Wholesaler & MICE Partner
Management
• Luxury & River Cruise Product
Expertise
• Brand Ambassador
Representation
• Roadshows, Salons & Webinars
• Market & Competitor Analysis
• Key Account & Consortia
Development
• Cross-Cultural Communication
• Product & Revenue Management
• Digital & Social Media Marketing
• Team Leadership & Training
TOOLS & SYSTEMS
• Microsoft Office Suite
• Google Workspace
• CRM Platforms
• WordPress / CMS
• Asana
• cytric Travel & Expense
• IRIS.plus / Bistro
Work experience
Sales Manager– Hapag-Lloyd Cruises
TUI Cruises GmbH | Düsseldorf, Germany2025.01-Current(2 years)• Regional Business Development & Sales Manager for Hapag-Lloyd Cruises, one of the world's foremost ultra-luxury and expedition cruise brands, covering the DACH B2B travel trade • Develop and execute B2B trade strategies across wholesalers, tour operators and top-producing luxury agencies, driving revenue for EUROPA, EUROPA 2 and expedition vessels • Act as primary local brand ambassador at international trade fairs, exclusive industry events and partner evenings • Deliver product training, roadshows and partner workshops (online and offline) to launch new itineraries and elevate brand awareness in the trade • Build and nurture long-term partnerships with key accounts, top-producing agencies and luxury travel consortia • Monitor regional KPIs, map the competitive landscape and deliver structured market-intelligence reports to senior management • Collaborate with marketing on targeted trade campaigns, co-op advertising and digital activationsCruise Expert & Concierge Manager
edeltravel Luxusreisen GmbH | Düsseldorf, Germany2023.02-2024.12(2 years)• Founded, strategically developed and operationally led the brand 'Cruise Collection by edeltravel', a dedicated ultra-luxury and river cruise sales unit • Managed the full B2B and B2C product portfolio for ultra-luxury and river cruise lines including Regent Seven Seas, Silversea, Seabourn, Crystal and Scenic • Designed bespoke luxury river and ocean cruise itineraries as personal Travel Designer for high-net-worth clientele • Built the Concierge Management department from scratch, defining SOPs, partner workflows and escalation processes • Represented the brand at FAM trips and exclusive partner events with leading luxury and river cruise lines worldwide • Managed newsletters, social media channels and brand website to strengthen trade and consumer positioning in the ultra-luxury cruise segmentFlight Attendant – Long & Short Haul
Deutsche Lufthansa AG | Frankfurt am Main, Germany2018.08-2022.12(4 years)• Delivered premium service and built rapport with a diverse, international, high-end clientele on intercontinental First, Business and Economy Class routes • Selected to accompany official aircraft certification test flights, reflecting consistent professionalism and reliabilityIntern – Global Travel Management
Eberspacher Gruppe GmbH2021.02-2021.08(7 months)• Supported day-to-day operations within corporate global travel management, including supplier invoice review and travel policy optimisationFlight Attendant – Short & Medium Haul
Germanwings GmbH | Düsseldorf, Germany2018.01-2018.08(8 months)• Delivered attentive cabin service across European routes, consistently exceeding passenger expectations
Educational experience
IST Hochschule für Management | Düsseldorf, Germany
Bachelor of Arts – Tourism Management2015.10-2018.06(3 years)TUI Deutschland GmbH | Hannover, Germany
Vocational Training – Tourism & Travel Management
Languages
German
Native
English
Fluent
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