
Long-Nhi
Research Assistant
Female29 y/oMarket research and analysisLive in ChinaNationality Germany
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Summary
German business professional with 4+ years of experience across Business Development, Key Account Management, Sales, and cross-functional Project Management in international organizations. Experienced in managing strategic client relationships, commercial projects, market and competitor analysis, business development, and stakeholder coordination across European and Asian markets. Holds dual Master’s degrees in International Management and Business Administration from Germany and China, complemented by a B.Sc. with a strong foundation in Computer Science, Data Analysis, and Human-Computer Interaction. Combines commercial acumen, analytical thinking, technical understanding, and cross-cultural experience to drive business growth and build long-term client partnerships.
Work experience
Research Assistant
East China University of Science and Technology2026.01-Current(7 months)Support academic research projects involving quantitative data analysis, dataset preparation, questionnaire development and research documentation. Contribute to manuscript preparation and research on consumer behavior, visual content and digital data using quantitative research methods and analytical tools.Sales & Business Development
baker tilly holding gmbh, dusseldorf2025.01-2025.08(8 months)Supported international business development and strategic client initiatives through market, customer, and competitor analysis, lead generation, and commercial research. Developed management presentations, reports, and actionable business recommendations while supporting CRM and pipeline management. Worked across multiple stakeholders and contributed to client acquisition, corporate communications, sustainability initiatives, and advisory-related projects in a professional services environment.Account Manager
tms HAVI & Co., Munich2023.04-2024.12(2 years)Managed McDonald’s Germany as a strategic key account and served as the central interface between the client, internal teams, agencies, and external partners. Led cross-functional commercial projects and rollouts across Germany, Austria, and Luxembourg, covering business cases, budget proposals, pricing, timelines, approvals, and implementation. Strengthened long-term client relationships by translating business requirements into commercially viable solutions and ensuring high-quality execution across multiple stakeholders.Sales & Account Manager
CHECK24 GmbH, Munich2022.11-2023.02(4 months)Managed and developed B2B partner relationships within a fast-paced digital platform environment. Supported partner acquisition, account growth, and commercial performance through structured relationship management, performance analysis, and continuous identification of business opportunities. Coordinated partner requirements internally and contributed to long-term account development and service quality.Sales Management Trainee
conde nast germany gmbh, munich2021.10-2022.10(a year)Supported commercial and account management activities for leading international luxury, beauty, and consumer brands across premium media brands including VOGUE, GQ, and AD. Contributed to client proposals, campaign development, performance analysis, sales presentations, and cross-functional coordination. Gained direct exposure to global clients including Dior, L’Oréal, LVMH, Rolex, Vacheron Constantin, and other premium brands.International Brand Marketing Intern
c&a buying gmbh, dusseldorf2021.05-2021.11(7 months)Supported international brand marketing initiatives within a multinational retail environment, contributing to campaign coordination, market research, marketing materials, and cross-country project execution. Collaborated with international stakeholders to support consistent brand communication and effective implementation across markets.
Educational experience
International School of Management, Dortmund
International Management2024.09-2026.07(2 years)Completed a graduate degree in International Management with a strong focus on international strategy, business development, cross-cultural management, and global business environments. The program combined strategic and commercial perspectives with an international academic experience and formed part of a dual-degree program with East China University of Science and Technology in Shanghai.East China University of Science and Technology, Shanghai
Business Administration2025.09-2026.07(a year)Completed a graduate degree in Business Administration in Shanghai as part of an international dual-degree program between Germany and China. Developed advanced knowledge of strategic management, international business, the Chinese business environment, and cross-cultural management while gaining direct academic and professional exposure to China.University of Duisburg-Essen, Duisburg
Applied Cognitive and Media Science2016.10-2021.06(5 years)Interdisciplinary Bachelor of Science combining Computer Science, Data Analysis, Human-Computer Interaction, Cognitive Science, and Business Administration. Built a strong foundation in programming, quantitative methods, digital technologies, user behavior, and data-driven problem solving, providing a valuable bridge between business, technology, and customer experience.
Languages
French
Basic
Spanish
Basic
Chinese (Mandarin)
Basic
Vietnamese
Fluent
English
Fluent
German
Native
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