Summary

Work experience

• Chief Executive Officer

  Renewables experts

  2025.06-Current

  (a year)

  Grow a sustainable EPC company for the EU Renewable business
• Chief Executive Officer

  Smart Tech Energy Concept

  2025.06-Current

  (a year)
• Chief Operating Officer | Renewables | Energy Efficiency & Innovation | PV Consultant

  Wiren Romania

  2024.03-2025.06

  (a year)
• Business Development Director

  Renovatio Solar

  2021.06-2024.03

  (3 years)
• Board Member

  Cooperativa de Energie

  2021.03-2023.08

  (2 years)
• International Business Development Manager

  Ringhel

  2019.09-2021.03

  (2 years)

  Research new opportunities and manage the company’s entry and development strategy for the International markets. Present Ringhel products and services to potential clients through visits, direct communication and by networking at conferences, workshops and exhibitions
• Founder

  Publicitas.ro

  2005.08-2021.02

  (16 years)

  Publicitas Advertising Services is dedicated to creating the highest quality products and exceeding customer expectations. Publicitas Advertising Services has built a loyal patronage by providing our clients with quality, reliable products and efficient, friendly customer service. Industry resources alow Publicitas to obtain superior products and materials at the lowest prices, while always maintaining the highest quality. We pride ourselves in manufacturing our clients’ designs on time and within budget, while always ensuring quality and accuracy.
• Business Development Manager

  MET Romania Energy SA

  2017.02-2019.09

  (3 years)

  Building a BD department; Elaborating the BD strategy; Focusing on value added services for the Energy sector, as Smart Metering, Smart Home, EV charger’s infrastructure, Energy Efficiency etc.; Growing MET products and services portfolio that could generate more customers from different areas. Achievements: New photovoltaic projects for big and medium customers (B2B); Public speaker in energy events, national and international, for Innovative solutions; Positioning of MET RO among the first energy suppliers that is focusing on new services for their customers; Searching for the right partners/ suppliers for photovoltaic solutions on grid/ off grid (negotiation, contracting, following the project till the end etc.); Building hybrid solutions for hypermarkets, public places and residential areas (EV chargers, car ports, photovoltaic panels and smart lightning);
• New Business Development

  Telekom Romania

  2010.10-2017.01

  (6 years)

  Project Assignment at DT HQ (12 month in Bonn); strategic expert, focusing on adjacent opportunities and on structuring & driving most promising areas like energy; Building up an expert community to enable best practice sharing between NatCos and support local boost projects, e.g. energy topics; Evaluate the potential of Smart Home Services for different NatCos, e.g., Romania is looking for launching a Smart Home solution in Q1, 2015. Achievements: Establishing an international cooperation between NatCos; Building an international team that will work on similar projects and share the good practice and synergies; Helping NatCos to better sustain their projects by challenging them, before going to the management presentation. Head of VAS&DAS – August 2013 – January 2014 Implementing and supervising the projects strategy for VAS&DAS; Implementing and supervising the marketing strategy; Planning the budget (CAPEX, OPEX), cost monetization and sales revenue. Project Manager – August 2011 – July 2013 Implementing and supervising the new projects strategy for online /offline, core and noncore Business; Implementing and supervising the marketing strategy; Generating opportunities for new business. Achievements: Building new projects that led to churn decreasing and positioning Telekom Romania among the most active telco companies in the Ro market.
• National Sales Coordinator & Distribution Director

  Pagini Aurii

  2009.08-2010.09

  (a year)

  Innovative ideas for growing sales Preparing the business and sales on online environment. Coaching the team for better sales Achievements: coming back on track with the sales results and creating a new business that is up to date with the market requirements Distribution Manager – August 2009 – December 2010 PAGINI AURII SA Negotiating partnership contracts; Optimizing the hard copy distribution on targeted location; Online presence as a new channel – entering on online business and keeping fresh for our end customers & partners. Achievements: generate savings of 60% from the budget with a more accurate and targeted distribution and reaching new customers.
• Sales Director

  Adevarul Holding

  2008.11-2009.07

  (9 months)

  Managing teams and support during the set-up of a new division of free sheets. Build a new sales team that will focus on achieving the result, by using different technics and approach for ads. Achievements: attracting special budgets from media companies and reaching the sales target faster then initial schedule.
• Executive Director

  Ring - free newspaper

  2008.07-2008.10

  (4 months)

  - Creating departments and hiring people for: sales, marketing and traffic. - Responsible for the sales strategy, marketing actions and internal operative work between the departments. Preparing all necessary documents to attend at BRAT; creating RC and discount conditions.
• Sales Director

  Ringier Romania

  2006.02-2008.01

  (2 years)

  Developing, managing and coordinating the sales teams & strategy; Creating a new sales approach for a daily free sheet; Creating new ads format for special campaigns. Achievements: Increasing sales income with 20% over budget and becoming the first newspaper with fresh and special ads.
• Sales Director & Distribution Supervizor

  Ringier Romania

  2006.01-2008.01

  (2 years)

  Conceiving, realizing and supervising the distribution activity; New concept for a daily free sheet distribution; Coaching our distribution network for a completely new business with different particularities and expectations. Achievements: Successful implementation of a new distribution system that is design for daily free sheets; Helping sales teams to reach their targets, by having the right distribution.
• Production Manager

  HNC - advertising supermarket

  2005.05-2006.03

  (a year)

  - Responsible for all the contracts in the company regarding production of events, making offers for the clients, negotiation for the prices with the bouth sides. - finding the best solutions and advising the client adout the needs and possibilities.
• Production Manager

  Promotion Company

  2000.01-2005.05

  (5 years)

  The same like in HNC, but for a longer time (over 5 years).

Educational experience

• Colegiul National de Afaceri Interne

  Top Management Afaceri Interne
• Scoala Nationala de Studii Politice si Administrative (SNSPA)

  Bachelor’s Degree, PR & Communication

  Public Relation

Languages