Alicia

Digital Operations & Marketing Manager
DetroitNationality United States
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Summary

Marketing consultant, website and instructional designer for Japanese-focused companies. An artistic manager who wears all kinds of hats. Techy, design oriented individual with an abundance of experience working in international and intercultural settings. Skilled in digital design, with a background in photo editing and website design. Experienced with WordPress, Elementor, Wix, HTML, CSS, Photoshop, Illustrator, InDesign, Corel VideoStudio, Facebook, YouTube, Google Analytics, QuickBooks, and Microsoft Office's suite of products including MS Publisher. Speaks English and Japanese. Has a Bachelor of Fine Arts degree with a Digital Arts focus from Bowling Green State University.

Work experience

  • Digital Operations & Marketing Manager

    Waterview Consulting Group inc.
    2026.05-Current(3 months)
    Manage and optimize internal systems and databases LMS and Google database management IT support Google Ads manager Website developer Video editor Content creator Participate in sales calls
  • English Second Language Instructor

    Koby Learning Group
    2022.04-Current(4 years)
    Teaching English to adults temporarily relocated to the U.S. I teach Intermediate and Advanced conversation skills to small group classes. Most of my students have relocated from Asia for a period of 2-5 years.
  • Marketing Specialist

    Waterview Consulting Group inc.
    2022.01-2026.05(4 years)
    • Assemble weekly Japanese-language newsletter including news updates, corporate training information, and seminar announcements. • Achieving over 40% average open rate on Mailchimp campaigns. • Manage mailing list, tag, segment, and analyze clickthrough rates. • Improve website with new content and styling in Japanese and English. • Create advertising graphics and edit promo videos with Adobe and Corel programs. • Social media support and consult on marketing strategies. • Manage LMS database, and provide customers with IT support.
  • Marketing Manager

    Koby Learning Group
    2016.03-2022.05(6 years)
    Redesigned Wordpress site and added additional functions and content. Maintain site & widgets in multiple languages. IT assistance. Photography, graphic & layout design of marketing materials. Managed digital assets - including recorded classes - from Zoom to YouTube. Google Analytics & Google Ads manager. Manage the translation team. Used Quickbooks for transactions. Assisted the business manager with employee scheduling and HR. Brochure and flyer designer of bilingual Japanese/English marketing materials. Interviewed potential hires. Designed digital ads for Facebook. Occasional Japanese/English interpretation between customers and staff. Translated documents from Japanese into English. Taught English/Japanese lessons. Copywriting. Help to develop problem-solving strategies for the company.
  • Freelance Web Developer

    Self-employed web & graphic designer
    2015.05-2016.03(a year)
    Built websites, databases, and and did graphic design.
  • Assistant Language Teacher (ALT)

    Iwamizawa City Board of Education
    2014.04-2014.07(4 months)
    Directly hired by the City Board of Education to assist in teaching English as a Second Language at three public junior high schools in Iwamizawa, Japan. Created multi-media teaching aids using Photoshop, Word, and PowerPoint. Honed skills in graphic design, layout design, and illustration through creation of learning aids. Planned engaging lessons for children of many ages.
  • Assistant Language Teacher (ALT) - Jr. High & Elementary

    Japan Exchange and Teaching Program(me) (JET)
    2010.01-2013.08(4 years)
    Iwamizawa Board of Education. Team-taught & co-planned lessons for elementary-junior high school. Researched, designed, and presented slideshows to promote interest in world culture. Special events planning such as cultural exchange projects and immersion camps. Created multimedia weekly, including PowerPoint presentations, handouts, music videos (karaoke-style subtitle timing and graphics creation), and hand-drawn posters to promote beyond-the-textbook English study to approximately 300 students. Started a bilingual English bulletin board at Junior High, introducing cultural concepts through text, photographs, and artwork. Was the first teacher at both elementary schools to organize cross-cultural letter exchange activities between Japan, France, England, and America. Personally translated difficult materials for elementary school students. Was the only non-Japanese employee at all three schools. Planned lessons in Japanese public schools, using both Japanese and English, in a team-teaching environment. Co-graded English speaking assignments. Coached multiple Junior High school students to first or second place wins in regional English speech contests. Designated as an "exceptional" teacher by the Iwamizawa Board of Education.
  • Assistant Language Teacher (ALT) - Senior High

    Japan Exchange and Teaching Program(me) (JET)
    2008.08-2010.08(2 years)
    Iwamizawa Board of Education. Chosen for the highly competitive Japan Exchange Teaching (JET) program, a cooperative venture between the Japanese and American governments. Was the only non-Japanese teacher at the school. Was the main teacher of Oral Communication classes. Created teaching materials, worksheets, and lesson plans for classes. Led weekly meetings of the English club. Weekly corrected and responded to student exchange diaries (approximately 300 students). Was a judge of the Iwamizawa Junior High Speech Contest.
  • Ebay Sales

    HCC Rare Coins
    2006.08-2008.05(2 years)
    Created auction listings, catalogs, and print ads for a collectibles company. Photographed merchandise and color corrected / cropped in Adobe Photoshop. Tracked customer orders and assisted customers through phone, email, and in person. Handled payment processing, inventory, and preparations for shipping. Data Entry: Entered data into Ebay and customer database.
  • Service Specialist

    Karpata Instore Service & Karpata Coworking
    2006.06-2006.08(3 months)
    I was part of a small team responsible for updating displays in Meijers stores across Ohio, Michigan, and Indiana.
  • Graphic Designer & Promotions (Freelance)

    Anigames
    2006.01-2006.01
    I contributed to the marketing campaign of a local shop by designing a logo and print ad, placing ads, and promoting for the shop.
  • Promotional Materials Designer (Freelance)

    Knowledge Road
    2005.01-2005.01
    I created flyers, stationary, and other materials to help promote the business.

Educational experience

  • Bowling Green State University

    Bachelor of Fine Arts, Digital Arts
    I graduated cum laude. My studies for my major included courses in Digital Imaging, Digital Animation, Website Design, and Interactive Media. I also studied Japanese and Programming.
  • Eastern Michigan University

    Fine Arts
    I transferred from Eastern Michigan University to Bowling Green State University in 2003. I studied painting and sculpture.

Languages

English
Japanese
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