Summary

Work experience

• Senior Product Marketing Manager

  Horizon Brands

  2022.05-Current

  (4 years)
• Product Marketing Manager

  Horizon Brands

  2018.07-2022.05

  (4 years)
• Vice President

  King Pacific Corporation

  2015.04-2018.07

  (3 years)

  - Developed and executed comprehensive business plans to drive growth and profitability by 445% in less than a year - Built strong partnerships with external organizations to enhance business opportunities in the US, Brazil, Turkey, and Canada - Secured PO commitment from Walmart in a 15-minute meeting in Bentonville - Established strong relationships with key stakeholders, including clients, partners, and investors - Negotiated contracts with vendors, suppliers, and service providers to optimize pricing terms while maintaining quality standards - Represented the company at industry conferences, trade shows, board meetings, etc - Established and managed Walmart and Amazon marketplaces - Featured on a docu-style national commercial called Informed, hosted by Rob Lowe - Created operational and inventory management processes when transitioning from a garage to a 3,000 sq. ft. warehouse and production facility
• Product Manager

  Incipio Group

  2014.06-2016.08

  (2 years)

  - Collaborated with engineering teams to define product requirements, ensuring alignment with business goals and technical feasibility for Braven (owned brand), TUMI, Burton, and Kate Spade New York audio products - Managed end-to-end product lifecycle from ideation to launch, including market testing, pricing strategy, and go-to-market plans for Best Buy, Walmart, AT&T, REI, and international retailers such as Best Buy Canada and JB-HI FI - Collaborated with sales teams to develop effective sales enablement materials, including presentations, demos, case studies, and FAQs for 17 product launches Worked closely with CEO and EVP on high-profile sales, development, approvals, and product launches
• Assistant Global Product Manager

  Belkin

  2013.09-2014.06

  (10 months)

  - Owned and developed mobile protection and power products for key domestic retailers such as Best Buy, Target, and Walmart, as well as premium international distributors - Created MRDs, PRDs, and pitch decks to support new product development and go-to-market efforts - Fast-tracked development of a Samsung Galaxy Note case, securing Best Buy holiday placement within 30 days - Led NPD research and presented monthly insights to direct and executive leadership during QBPs
• Product Marketing Manager

  Centon Electronics

  2012.09-2013.07

  (a year)

  - Managed and developed $15M retail flash memory product portfolio across retail, education, and e-commerce channels - Collaborated with overseas OEMs to develop cost-effective components and products aligned with margin targets - Led redesign of consumer-friendly packaging and retail POP materials to enhance merchandising impact - Negotiated with equipment vendors and conducted cost analysis to support in-house production implementation
• Product Marketing Manager

  IOGEAR

  2011.04-2012.09

  (a year)

  - Managed desktop, networking, and mobile accessories categories for both consumer and enterprise markets - Collaborated with overseas OEMs to drive product development and ensure timely production - Created product roadmaps, decks, and presentations for Quarterly Business Planning (QBP) meetings - Developed retail packaging content, including product names, feature sets, and marketing copy
• Digital Marketing Strategist

  Newport Digital Technology

  2009.07-2011.04

  (2 years)

Educational experience

• University of Phoenix

  Bachelor of Science - BS Business Management Marketing and Related Support Services