Summary

Work experience

• Product Marketing Manager Wearables AI

  Meta

  2024.07-Current

  (2 years)

  Product Innovation & Discovery
• Product Marketing Manager Smart Glasses Growth

  Meta

  2023.09-2024.06

  (10 months)
• Head of Brand Strategy, Horizon Worlds & Avatars at Meta Reality Labs

  Meta

  2022.06-2023.09

  (a year)

  Brand Strategist Horizon Worlds & Avatars
• Brand Strategist, X-Portfolio Reality Labs

  Meta

  2021.09-2022.06

  (10 months)

  Hardware Portfolio & Metaverse Brand Strategist at Reality Labs
• Brand, Marketing & CX Strategy Lead / Samsung cross-category

  Samsung Electronics America

  2019.04-2021.08

  (2 years)

  Since 2019 I am the Brand, Marketing & CX Strategy Lead for Samsung master brand and cross-category in charge of future-proofing the brand, securing relevancy, experiences, and loyalty among GenZ and young Millennials.
• Brand & Marketing Strategy Lead - Connected Living (Multi-Device Experience: HW + SW + AI/IoT)

  Samsung Electronics America

  2018.01-2019.03

  (a year)

  ✰ In 2018 I embraced a cross-category challenge by leading the Multi-Device experience strategy (HW, SW, AI/IoT), covering the entire product portfolio, including Mobile, TV, and Home Appliances, coordinating product innovation, use case development, marketing positioning, and go-to-market strategy.
• Brand & Marketing Strategy Lead - Home Category

  Samsung Electronics America

  2016.12-2017.12

  (a year)

  ✰ I joined Samsung in 2017 as Brand & Marketing Strategy Lead for Home Appliance, to expedite the transition to the concept of a connected home, accelerating the digital transformation and consolidating the role of Samsung as a leader in the US.
• Product & Digital Marketing Director - North America

  Philips Lighting

  2014.03-2016.12

  (3 years)

  ✰ In 2014 I moved to the US as Director of Product & Digital Management, acting as gatekeeper and cultural bridge between local and global marketing teams. I oversaw marketing transformation that eliminated work silos, improved communication, and established cross-functional workgroups that enabled seamless execution across all retail and digital channels.  » Directed the smart lighting category introduction in North America, driving adoption and growth by leveraging partnerships, influencers, e-commerce, and a data-driven, personalized, hyper-targeted engagement strategy for each persona. Secured #1 lighting brand position in smart home for Philips Hue. » Delivered 25% revenue growth in Q4 by executing omnichannel activations through in-store, digital, mobile marketing touchpoints and brand partnerships with Live Nation, Amazon, Apple, Google, and Samsung. » Identified long-term product roadmap and connected value propositions by conducting consumer insights' research, market analysis, predictive data analysis, and exploring 1-5 years white space opportunities in smart-home/IoT. » Delivered short-term incremental turnover with new categories introduction in three markets (US, Canada, and Mexico) and key customers (Amazon, Best Buy, The Home Depot, Target, Walmart, Bed Bath & Beyond).
• Consumer & Digital Marketing Director - Italy, Greece, Israel

  Philips Lighting

  2011.05-2014.03

  (3 years)

  ✰ As Director of Consumer and Digital Marketing, I joined the company to expedite a consumer-first approach embracing the digital transformation. I built, launched, and scaled digital consumer campaigns and multi-channel activations for Living Colors and Disney, increasing brand awareness, distribution, and revenues. During that time, I managed a team of 14 and a budget of $10M+. » Built, successfully launched, and scaled Philips Living Color consumer digital campaigns and multi-channel activations over three years that increased brand awareness by 30%, distribution by 40%, and revenues by 50%. » Introduced Philips/Disney lineup, leveraging global digital storytelling platform and local digital plans. Programs secured 70% national distribution in six months and 5% incremental revenues. » Sponsored, designed, and executed Philips's cross-sector social media strategy for B2C/B2B to improve customer experience and optimize marketing programs and campaigns. Plans delivered +15% in incremental sales and increased NPS by 10% during the first year. » In charge of internal marketing - deployed new brand line "Innovation and You" and current design of Philips shield as internal Brand Stuart and external brand ambassador. Trained 80% of the internal stakeholders and delivered five external talks in three months, increasing internal engagement by 50%.
• National Key Account Manager

  Nestlé Waters

  2010.07-2011.05

  (a year)
• Global Brand Manager - Premium Italian Brands

  Nestlé Waters

  2009.01-2010.06

  (a year)

  As Global Brand Manager of Acqua Panna, I spearheaded the development and launch of an updated international brand resulting in #2 position worldwide in brand awareness and +30% sales in 2 years.
• Porfolio Brand Manager - Regional Brands

  Nestlé Waters

  2008.01-2008.12

  (a year)

  » Renewed brand portfolio strategy and long-term growth strategy for regional brands in B2C and B2B channels that yielded 20% growth in sales and 15% growth in market share.
• Brand Manager - S.Bernardo

  Nestlé Waters

  2005.11-2008.12

  (3 years)

  ✰ Starting as Brand Manager in 2005 and up through my time as Group Brand Manager in 2008, I led a complete business turnaround and grew to manage a team of 5 and the entire portfolio of regional brands. » Achieved the brand and business turnaround of S.Bernardo regional mineral waters by creating the innovation strategy, revamping brand portfolio, positioning, communication, loyalty program, CRM, and marketing plan, while regaining and expanding the distribution. » Strategies attained the #1 position in brand awareness in Northwest Italy, 33% incremental sales, and a 12.5% rise in market share.

Educational experience

• Columbia Business School

  Digital Marketing: Customer Engagement Social Media Planning & Analytics
• IULM University

  Master's degree Social Media Marketing & Web Communication 2.0
• Università Politecnica delle Marche

  Master I.M.I. "Imprenditorialita' & Management dell'Innovazione"
• Università Politecnica delle Marche

  Economics Business Management Marketing and Related Support Services

Languages