Summary

Work experience

• Account Manager

  JR Automation

  2023.07-Current

  (3 years)
• Account Executive / Business Development Manager

  Autonomous Solutions, Inc. (ASI)

  2018.07-Current

  (8 years)

  Responsible for developing markets and selling the company product in the Construction industry and emerging markets to national and global companies. Work with prospective customers to develop a project using ASI technology that would meet their needs. Travel to customer’s headquarters and implementation sites to meet with management and present business plans and ways to approach and implement innovative technology. Write ROM’s, business proposals, and quotes for products to customers. Work in SAP, an enterprise-level ERP system to produce quotes according time and material costs. Show less
• Marketing Director / Business Development

  Autonomous Solutions, Inc. (ASI)

  2015.03-2018.07

  (3 years)

  Reported to VP Marketing and Business Development on a bi-monthly, quarterly, and annual basis to review KPI’s and drive the marketing plan. Managed all marketing efforts (digital and trad.) over four of ASI’s five key markets: Automotive, Agriculture, Facilities, & Construction. Developed and executed annual marketing plans and goals. Developed and managed annual marketing budget in accordance with annual marketing plan. Always finding ways to deliver under budget where ever possible. Proficient with Hubspot and Salesforce CRM and content management systems. Developed online marketing campaigns to generate inbound leads into our system. Developed and implemented automatic nurture campaigns that would respond to new enquires immediately and established best practice for cadence of campaigns based on analytics. These campaigns performed above industry standards. Produced and edited all copy online and in brochures, always meeting deadlines. Managed a design team to coordinate production of marketing materials to be used on the website, social media, in videos, and brochures. Planned, executed, and attended multiple industry trade shows to generate new leads and make contact with current customers. Worked with multiple department heads and groups to ensure message was on point with current tech ability. Drove to meet deadlines and ensure the successful launch of new marketing material, campaigns, and efforts. Hosted visitors for tours and explain ASI, our technology, and goals. Planned and executed photo and video shoots to meet marketing needs. Wrote video scripts for specific shoots. Corporate Communications Experience working with many global and Fortune 500 companies. Worked with partner companies to coordinate marketing efforts around new product launches and press releases. Media Relations Wrote and put out press releases, fielded media inquiries, primary interviewee for magazine articles, web articles, as well as local news stations who would visit ASI. Show less
• Marketing Manager/Digital Marketing Manager

  Camp Chef

  2012.04-2015.03

  (3 years)

  Managed brand email campaigns and retail/sales email campaigns. Each with unique, separate strategies but strategically planned to benefit each other. Analyzed data through Listrak and maintain mid 20% open rates, 7% CTR and 1.1% conversion rates. All above industry averages. Established CRM campaigns including modal pop up which grew our email lists 123% and 169%. Shopping cart abandonment recovered over $110K in lost sales. Welcome email campaigns strengthened list retention and open rate. Developed and implemented annual strategic content calendar to coordinate all digital marketing efforts across email and social media. Executed campaigns to dovetail together, enhancing synergy. Analyzed web analytics to adjust strategies to improve online efforts. Worked in Google analytics and managed PPC/adwords/Youtube campaigns achieving ROI of over 239%. Identified, established, and managed external partnerships producing links and cross-product promotion to meet content and promotional goals online and to enhance marketing campaigns. Attended B2B events to establish contacts, promote our brand and reach new audiences including stadium events, trade shows, and TV productions. Also coordinated and executed B2C events to engage the public and drive sales. Key contributor in assisting with design ideas and development of two new websites, (campchef.com, outdoorcooking.com) managed content through Magento. Worked with outside agencies to assist with key digital marketing efforts. Show less
• Content Manager / Brand Specialist

  Camp Chef

  2011.11-2015.03

  (3 years)

  Managed content team to coordinate production of marketing materials to be used in catalogs, packaging, POP’s, on our website, and social media. Coordinated with multiple departments and led content team to meet deadlines and ensure the successful launch of new products into various marketplaces. Produced and edited all copy online, in catalogs, packaging and technical material. Always meeting deadlines. Planned and executed photo and video shoots to meet marketing needs. Wrote video scripts for specific shoots. Developed a new communication strategy to simplify the explanation of Camp Chef’s cooking system and presented to dealers at annual meeting. This explanation system is still in use today. Show less
• Public Relations Intern

  Logan Regional Hospital

  2011.08-2011.11

  (4 months)
• Admissions Office Marketing Think Tank Mentor

  Utah State University

  2009.08-2011.05

  (2 years)
• Missionary

  The Church of Jesus Christ of Latter-day Saints

  2003.10-2005.09

  (2 years)

  I was able to serve as a full-time missionary to teach about Jesus Christ. While serving as a missionary, I learned Haitian Creole (a French dialect) and lived in Haiti for part of this mission. I learned great leadership skills and led groups of 10 to eventually upwards of 30 missionaries in my region. Responsible for setting goals, inspiring, training and teaching those missionaries how to improve the work we were all doing. Daily, weekly, and monthly goal setting and reporting were a regular part of finding success and growth. Show less

Educational experience

• Snow College

  Associate of Arts - AA, Public Relations, Advertising, and Applied Communication
• Utah State University

  Bachelor of Arts - BA, Business/Corporate Communications