Sales Strategy & Planning Develop and execute the sales strategy for XCMG Truck & Tractor products within the assigned region or territory. Identify new business opportunities by analysing market trends, competitor activities, and customer needs. Set and achieve sales targets and manage sales forecasts and reporting to upper management. Client Relationship Management Establish and maintain strong relationships with key customers, contractors, logistic team and government agencies. Conduct regular meetings and site visits to assess client needs, provide product demonstrations, and ensure customer satisfaction. Collaborate with the after-sales team to provide ongoing support and resolve any issues related to products performance. Product Knowledge & Expertise Maintain an in-depth understanding of XCMG Truck & Tractor products, including features, advantages, and applications. Provide technical advice and recommendations to clients on equipment selection, usage, and maintenance. Stay updated with industry advancements, new product launches, and technological improvements. Familiar with the relevant regulations and standards of the truck industry. Sales Operations Manage the entire sales process from lead generation to closing deals, including contract negotiation, pricing, and payment terms. Prepare and present detailed proposals and quotations tailored to the customer’s specific project requirements. Monitor and report on sales performance, ensuring that sales goals and KPIs are consistently met. Team Leadership & Collaboration Lead and mentor a team of sales executives or representatives, ensuring that they are equipped with the necessary product knowledge and sales skills. Collaborate with the marketing department to design promotional campaigns and events for XCMG Truck & Tractor products. Work closely with the supply chain and logistics teams to ensure timely delivery and availability of machinery. Market Research & Competitor Analysis Continuously monitor the truck market, including customer needs, industry regulations, and emerging technologies .Analyse competitor offerings, pricing strategies, and market positioning to adjust sales tactics accordingly Reporting & Documentation Prepare monthly and quarterly sales reports detailing performance metrics, customer feedback, and market insights Maintain accurate and up-to-date customer records in the CRM system Work closely with internal departments, including Marketing, Operations, Parts, Service, HR, Finance, Warehouse, and Logistics, to ensure seamless coordination Undertake additional job roll-related tasks as necessary to support the company's mission and operations Carry out additional tasks as requested by management

Bachelor’s degree or above in Business, Sales, Mechanical Engineering, or a related field. Minimum of 5+ years of experience in sales, preferably within the construction or logistics industry. Technical Knowledge: Strong understanding of truck (Tractor, dump truck, light truck, etc.) and their applications in market.