Regional Media Buy Manager
15~20K CNY/Per month
Full-time
5~10 years
Refresh at a year ago
283 Views
51 Apply
Shenzhen
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Job responsibilities
Taking responsible for the development and implementation of the regional media strategy including media cooperation, planning, placement, analysis and optimization (e.g. at the touchpoints TV, print, OOH, radio, podcast in close cooperation with the regions media agency and media group)
Developing and executing comprehensive 360 media buy strategies (online and offline) across multiple European markets to drive brand awareness, brand consideration, and revenue growth.
Supporting regional teams in achieving sales, brand, and communication goals
Training and knowledge building of regional colleagues
Creating of regular reports including recommendations for action for the continuous optimization of media activities
Controlling of the regional media agency and creation of agency briefings
Collaborating with internal and external stakeholders, including agencies, freelancers, and cross-functional teams, to ensure successful project execution.
Job Requirements
Bachelor’s Degree in Marketing, Advertising or related field
Proven experience as Media manager or similar role; experience in digital media is preferred
At least 5 years of professional experience in the planning, implementation, and analysis of media campaigns, ideally in a regional or global environment
Interest in following advertising and media trends
Working knowledge of media analytics software (e.g. comScore)
Excellent communication and presentation skills
Organizational and multitasking abilities
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