This is a long-term, stable on-site position at Ctrip; it is an outsourced role. Role Overview We are looking for a data-driven and culturally savvy SEO Content Operator who is native or highly proficient in Indian English (EN-IN) OR Russian (RU-RU) to spearhead our organic growth in the India (IN) and Russia (RU) markets. In this position, you will be responsible for the entire lifecycle of our web content―from keyword research and content strategy to writing high-ranking SEO articles and continuous optimization. We need a storyteller who can balance data-driven SEO tactics with deep local insights to capture the high-intent search market in India and/or Russia. Key Responsibilities SEO Content Writing & Localization Content Creation: Craft high-quality, engaging, and SEO-optimized long-form content, including travel/informative guides, blog posts, landing pages, and FAQs specifically tailored for the Indian and/or Russian audience. Localization & Cultural Nuance: Adapt global brand messaging into the local context (Indian English OR Russian), ensuring cultural sensitivity, correct currency references (INR/RUB), local idioms, and regional relevance. Content Refreshing: Regularly audit and update existing high-traffic pages to maintain accuracy, improve search relevancy, and protect search rankings. SEO Operations & Optimization Keyword Research: Conduct deep, localized keyword research targeting the English-speaking/bilingual segments in India OR Russian-speaking audiences to uncover high-potential search volume and low-competition keywords. On-Page SEO Execution: Implement on-page SEO best practices, including the optimization of Meta titles/descriptions, H1-H6 heading structures, internal linking webs, and image alt-text. Performance Tracking: Utilize Google Search Console and SEO tools to monitor keyword rankings, organic traffic, and Click-Through Rates (CTR), translating data into actionable content optimizations. Competitor Analysis: Monitor competitor content strategies in the Indian and/or Russian market, conducting "content gap analysis" to identify new topics and areas we can dominate.

Requirements Must-Have Language: Native or near-native proficiency in Indian English (EN-IN) OR Russian (RU-RU) (written and spoken). Ability to write structured, deeply researched, and educational long-form content. SEO Expertise: 1‒3 years of hands-on experience in SEO content writing, copywriting, or content marketing specifically targeting the Indian/South Asian OR Russian/CIS market. Tools: Strong familiarity with industry-standard SEO tools (Ahrefs, SEMrush, or Google Search Console). Cultural Fit: Deep understanding of local consumer behavior, lifestyle, peak travel/shopping seasons, and regional nuances in India OR Russia. Portfolio: Proven track record of published web content or articles that have successfully ranked on the first page of Google/Yandex. Good to Have Multilingual Advantage: Professional proficiency or fluency in Hindi (HI-IN) OR additional regional languages is highly preferred and will be a major plus for localizing content. Communication: Basic proficiency in Mandarin Chinese (for smoother internal communication with regional HQ teams). Industry Experience: Prior experience in travel, e-commerce, fintech, or lifestyle industries. AI Workflow Integration: Knowledge of AI-assisted content tools (ChatGPT/Claude) to speed up research and drafting while maintaining high-quality, human-centric final output.