Public Relations Lead
15000 CNY~20000 CNY/Per month
Full-time
More than 10 years
Refresh at 6 months ago
278 Views
49 Apply
Beijing
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Job responsibilities
1. Monitor and analyze media coverage and public opinion, sharing timely market insights to internal stakeholders.
2. Manage the development of company messaging and communications plans on pertinent topics impacting ESMC’s business and reputation, including issues-management strategies, reactive media and stakeholder statements, FAQs, and other communications and public policy deliverables.
3. Serve as a point of contact with key external stakeholders including the media in the local site community (Saxony).
4. Drive positive coverage of the site and local engagements, including developing stories and content for internal and external use to the company through local pitches.
5. Manage pressure points to avoid potential issues.
6. Serve as a trusted advisor to the management team for the local public image.
7. Serve as communications advisor in site emergencies.
8. Partner with HQ team to understand when the corporate story takes priority over local stories and ensure alignment with global media and branding guidelines.
9. Drive a proactive approach to identifying emerging issues that may impact ESMC in the future.
Job Requirements
1. Bachelor's degree in public relations, communications, journalism, marketing or a related field
2. Master's degree in in public relations, communications, journalism, marketing or a related field,additional certifications like Public Relations Society of America (PRSA) beneficial
Language Skills:
1. Excellent German and English language skills
2. Conversational Mandarin is a plus
Professional Skills:
1. Proven track record (10+ years) in public relations, media relations, or related fields within multinational corporations, ideally within the semiconductor industry or comparable high-tech manufacturing sectors
2. Proven ability to develop and execute effective public relations strategies, craft compelling messages, and adapt communication tactics to achieve organizational objectives
3. Strong relationships with media professionals and influencers, along with experience in securing positive media coverage in Germany
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