Work experience

• Regional Channel Marketing Lead

  LG Electronics

  2023.01-Current

  (3 years)
• Senior Channel Marketing Manager, Home Appliances

  HS Ad North America

  2021.01-2023.01

  (2 years)

  5 years 1 month (2 years 1 month)
• Channel Marketing Manager

  Englewood

  2018.01-2020.12

  (3 years)
• Integrated Marketing Manager, Associate

  Toys"R"Us

  2016.01-2017.01

  (a year)

  Responsible for promotional plans on a yearly, seasonal and quarterly basis across Print, Direct Mail, Email, Social, SMS, and Rich Media channels to support both Brick & Mortar and Digital channel business. Plan, develop and provide project management support for the execution of meaningful promotional events to drive traffic and revenue Develop, manage and execute email marketing campaigns with over 12 mil circulation per email; manage promotional email calendar; write creative briefs and communication plans Contribute strategically, build and maintain strong cross-functional working relationships and adapt to the ever changing processes and schedules that the retail business requires Take leadership in process improvements, innovation and streamlining or management through various media channels, both traditional and non- traditional Implement marketing tests on target audience/pricing strategies that affect overall national campaigns Collaborate with merchandising, CRM, creative, brand, web, social, email teams to develop brand messaging and assets and to ensure consistent delivery on messages across all channels Drive over $650M in incremental sales annually Lead new process utilization achieving an increased employee effectiveness and leaner team structure (4 years 6 months) Managed all phases of direct mail, insert, online and print projects; monitored production teams; guided vendors; oversaw print operations and coordinating mailing process on a national level with over 30 MM circulation per project Achieved over $120 MM increase in the incremental sales annually Worked with all departments and all levels of staff, both internal and external, to maintain brand strategy and consistency of marketing messages Organized and lead team meetings between cross-functional teams to drive the process Served as the day-to-day contact regarding project execution Supported omni-channel efforts through cross-organizational collaborations Implement marketing tests on target audience/pricing strategies that affect overall national campaigns Leaded new process utilization achieving an increased employee effectiveness and leaner team structure Provided advanced proofreading and editing
• Project Analyst

  DIAMOND & MAC CONTRACTORS, INC.

  2009.12-2010.07

  (8 months)

  Prepared various comprehensive company reports to monitor the profitability and overall performance Negotiated with vendors on the availability and distribution of merchandise, delivery deadlines, and allowances Developed and executed promotional materials
• Graduate Research Assistant

  MONTCLAIR STATE UNIVERSITY

  2008.01-2010.01

  (2 years)

  (2 years 1 month) Researched and analysed various management, marketing, operations, and technology topics Assisted in developing a new marketing strategy for MSU School of Business Created & edited custom surveys, worked with data sets and created custom analysis Conducted project reports and research papers, synthesized complex data Co-wrote a research paper, presented on the 11th International Conference on Global Business and Economic Development, Bratislava, Slovak Republic, May 27-30, 2009 , Paskaleva, Y.- Ethnicity & Women’s Enrollment in Technical Studies
• Finance Analyst Intern

  Mindspark Interactive Network, Inc.

  2009.08-2009.12

  (5 months)
• Marketing Manager Assistant - Internship

  Purple, Rock, Scissors!

  2009.05-2009.07

  (3 months)
• Englewood Cliffs

Educational experience

• Montclair State University

  MBA, Marketing, Finance

  2008.01-2010.01

  (2 years)
• South West University

  Public Administration, Public Relations

  2000.01-2005.01

  (5 years)

Certificates