(1 year 5 months) Developed and executed an integrated social media and marketing strategy to strengthen brand awareness and audience engagement across global markets. Managed multi-platform presence (YouTube, TikTok, Xiaohongshu, LinkedIn,Instagram), ensuring consistent brand messaging and compliance with regional standards. Partnered with product, compliance, and commercial teams to align content strategy with acquisition and retention objectives. Oversaw content calendar, campaign performance, and analytics, achieving 8M+ total views and 18K watch hours on the Chinese YouTube channel within 6 months. Introduced AI-driven creative workflows (ChatGPT, Midjourney, Runway ML,HeyGen) to streamline content production and reduce turnaround time by 40%. Managed marketing campaigns and brand collaborations, improving engagement rate by 55% and supporting lead generation for new user acquisition. Reported key marketing KPIs and insights to senior stakeholders to guide quarterly strategy and budget allocation

(9 years 4 months) Founded and scaled a bilingual (Mandarin–English) digital media brand, reaching 1M+ total followers and 50M+ cumulative views across multiple platforms. Designed and executed social media and marketing strategies that grew average monthly engagement by 180% and community size by 5× in two years. Led content marketing campaigns and brand collaborations that delivered consistent ROI above 200%, expanding visibility in the finance and education sectors. Developed and monetized online learning programs, achieving a conversion rate of 8–10% from audience to paying users. Applied data analytics to optimize posting cadence and messaging, improving retention and watch duration metrics by 40%+. Managed end-to-end partnerships with influencers and sponsors to strengthen brand credibility and long-term audience loyalty.