* Defined and executed commercial strategy aligned with Supervisory Board objectives. * Identified and developed new market opportunities across Russia, CIS, and GCC. * Led market intelligence, competitor analysis, and customer insights to support strategic decisions. * Built and managed strategic partnerships with distributors, key retailers, and government institutions. Sales & Customer Management * Led sales operations across Home Textiles, Contract Business, and Fabrics. * Implemented a structured Key Account Management system for strategic buyers. * Drove customer acquisition, retention, and long-term relationship development. Pricing & Profitability * Developed and enforced pricing policies across products and markets. * Controlled margins, discounts, and overall profitability. * Approved tenders, quotations, and bulk contracts in line with financial targets. Sales Governance & KPIs * Implemented monthly and quarterly sales performance reviews. * Defined KPIs covering sales volume, margin, collection rate, and pipeline. * Designed performance-based bonus and incentive structures. * Maintained CRM dashboards for pipeline and sales visibility. Cross-Functional Alignment * Coordinated with Production Planning to align sales commitments with capacity. * Worked closely with Finance on forecasting, receivables, and risk management. * Aligned with Quality Control to ensure consistent standards. Marketing & Branding * Led B2B and B2C branding strategy with a focus on Russia and GCC. * Oversaw showrooms, trade fairs, and B2B events to drive visibility and sales. * Supervised digital marketing and e-commerce platforms. Risk & Compliance * Ensured compliance with tender-based and government contracts. * Oversaw contract governance including payment terms, delivery clauses, and risk controls. * Monitored and managed credit risk for wholesale buyers and distributors.

Pécs, Hungary * Strategic Leadership * Vision Development * Operational Management * Commercial Management * Brand & Reputation Management * Investor Relations * Management Reporting * Sales & Marketing * Franchise Network Management * International New Markets Expansion

* Strategy * Managing Wholesale * Leading Retail * High Jewelry Sales * Business Development * Client Experience And Events * Operational Excellence * Developing Team and Talents

Strategic Leadership & Business Development • Developed and implemented the regional business strategy, fully aligning with the company vision and financial targets. • Drove expansion plans across retail, franchise, wholesale, and e-commerce channels, including new store openings, leasing, and market entry strategies. • Monitored market trends, competitor activity, and consumer insights to inform commercial decisions and identify growth opportunities. • Managed P&L and overall business performance, ensuring profitability across channels and product lines. Team Leadership & Talent Development • Led, motivated, and developed cross-functional teams, including Sales, Operations, Merchandising, HR, and Training. • Established performance KPIs and provided regular coaching, feedback, and performance appraisals to maximize efficiency. • Collaborated with HR on talent acquisition, succession planning, and workforce development to build a high-performing organization. Commercial Excellence & Operations • Oversaw retail operations while integrating franchise, wholesale, and e- commerce management for consistent brand standards. • Defined sales targets and monitored performance across all channels, ensuring achievement of revenue and profitability goals. • Collaborated with Marketing, CRM, and VM teams to deliver campaigns, promotions, and visual merchandising standards. Customer & Market Focus • Ensured exceptional customer experience across all touchpoints, leveraging data-driven insights to inform business decisions. • Conducted periodic market analysis and provided recommendations for product, pricing, and promotional strategies. Cross-Functional Collaboration • Worked closely with Marketing, CRM, VM, and HR teams to align commercial initiatives and operational execution. • Supported training programs to ensure knowledge transfer and consistency across all channels • Aligned with real estate and leasing teams for optimal network growth and market coverage

(2 years 1 month) * Delivering results, maintaining high standards and continual improvement of our stores. * Ensuring compliance with health and safety, legislation and audit requirements. * Develop and implement a retail network to maximize the opportunity, negotiating, securing and on-going management of commercial agreements. * Ensure VM standards are delivered consistently and in line with the brand expectations. * Team Management: Recruit, train and develop team, coaching and training, organizing and planning staff deployment within the department and performance management. * Stock Management: Define product offering/range, coordinate with Customer Service and the warehouse team to ensure that delivery and replenishment is in line with demand and maximizing sales. Ensure stockrooms and back areas are managed effectively and maintained to a high standard. * Marketing and Events: Co-ordination and schedule of promotions and special events at stores and in local areas to increase profile of stores and to drive sales. * Sales and performance analysis. * Full P&L performance.

(6 years 8 months)

(2 years 9 months) Monitor and manage the operations of 5 stores measure and analyze the success Key Achievements • Opened 4 new stores in St. Petersburg with 12650 m2 in 14 months • Cut the costs and reach the budget constraints. • Reduction of stock holding from 36 weeks to 12 weeks

(2 years 1 month) Totally responsible of new customer acquisition, manages the contract process, plan and organize the sales and logistics, monitor the payments Key Achievements • Established a Turkish investment wholesale company with warehouse in St.

(3 years 6 months) Key Achievements • Established and managed the Russian department in Operation. • Reorganized the call center with the back-up systems, voice records. • Re-structure the operations team for operational excellence. • Totally managed ISO 9001 certification and Total Quality Management in 8 months.