Summary

Work experience

• Channel Sales Manager & Partner Manager

  SOCOMEC ASIA PACIFIC PTE LTD

  2021.12-Current

  (4 years)

  Plan and drive sales growth through distribution channels, business development, and partner account expansion across Singapore, Malaysia, and Brunei. Lead cross-cultural engagements with diverse channel partners and stakeholders, adapting communication styles to suit different business cultures across the region. Execute partner retention and depth-growth strategies, including joint go-to-market planning and mindshare/share-of-wallet conversion, to enhance market penetration of Socomec’s product offerings. Develop tailored marketing and sales initiatives based on evolving regional market conditions, adapting and responding to changing customer requirements and supply chain dynamics. Strategic planning with supply chain and inventory teams to ensure demand readiness and timely product availability, optimizing delivery efficiency and customer satisfaction. Manage the channel team's operations across presales, project implementation, and post-sales support, providing leadership through challenges and ensuring team resilience during market disruptions. Coordinate the development and delivery of sales enablement materials and guidance for internal teams and external partners to ensure effective execution and brand alignment. Foster and maintain strong relationships with distributors, resellers, consultants, and key decision-makers to build long-term loyalty and uncover new business opportunities. Achievements Exceeded annual sales targets by 131% in 2022 and 117% in 2023 through focused partner development and market activation strategies. Signed and developed two new distributors in Malaysia during 2024-2025, managing a total of five active channel partners across key territories. Planned and executed multiple regionally tailored sales and marketing campaigns from 2023–2024, enhancing brand visibility and product uptake across varying customer segments. Streamlined supply chain and post-sales support processes, significantly improving delivery timelines and elevating customer satisfaction scores for service and responsiveness.
• Product Marketing Manager

  ABB PTE LTD

  2019.03-2021.12

  (3 years)

  Define and communicate the sales strategy, product value propositions and product positioning in accordance with global product market strategy. Establish product marketing targets, milestones and budgets. Ensure achievement through regular oversight, definition and implementation of improvement plans as needed Establish a constant and effective communication with key stakeholders on business plan, strategies, and operational issues. Develop and implement annual sales and marketing plan in conjunction with relevant Business Units/Product Groups/Product Lines. Conduct regular review of business review for both internal and channel partners, pipeline reports, operational KPIs and resource planning. Study competitors’ offerings, proposals and alliances during and devise strategies to maximise company’s opportunities. Lead the Power Protection team in growing sales and market share of ABB’s power protection portfolio in Singapore’s market. Achievements Improved sales orders by 174% for 2019 (nine months period). Met demand revenue target, achieving 104% end of 2020 FY. Sales growth of channel partners by 376% in 2020. Business development for two new channel partners in both project sales and distribution channels. Executed marketing projects for webinars and focused group discussion for 2020 - 2021. Setup Power Protection Demo Center in Singapore.
• Account Manager

  Seed System Pte Ltd

  2016.11-2019.03

  (2 years)

  Key account management for assigned customers, developing new accounts and retaining existing clientele base. Prospecting potentials and markets through various leads generated activities. Prepare Sales presentation for consultants, stakeholders and decision-makers. Design and size technical equipment systems solution based on requirements. Attend site surveys/show-rounds to assess the site situation of customer’s needs. Lead company’s team in participation for tenders / invitations-to quotes by coordinating various disciplines to attain a common goal. Assisting with company’s legal and finance department with evaluation of tender clauses. Negotiate with suppliers/contractors on value engineering improving cost saving. Assist with collection on late payment from customers with tact and sensitivity. Achievements New account penetration for government authorities and major local telecommunication company in 2017. Met order target in 2018, achieving 117% end of FY. Collaboration with China principals for sales campaigns with local customers, bridging the gap between manufacturers to end-users.
• Account Manager (Government Vertical)

  EMERSON NETWORK POWER (SINGAPORE) PTE LTD

  2014.07-2016.10

  (2 years)

  Key account management for assigned organizations/companies, consistently developing new customer accounts and retaining existing clientele base. Prospecting potential customers and markets through various leads generated activities. Prepare Sales presentation for consultants, stakeholders and decision-makers. Attend site surveys/show-rounds to assess the site situation of customer’s needs. Lead company’s team in participation for tenders / invitations-to quotes by coordinating various disciplines to attain a common goal. Achievements Business development with sizable system integrator during tenure. Participation in winning tenders for major transportation project in 2015 and government authorities in 2016. Met order target in 2015, achieving 117% end of FY.
• Senior Sales Engineer

  MCCOY COMPONENTS PTE LTD / ICONNEXION ASIA PTE LTD

  2010.01-2014.06

  (4 years)

  Product management for Laird Technologies antennas, ferrite solutions, inductors, acoustic solutions and PCB products. Prepare Sales presentations of products for both commercial and technical aspects. Project management for PCB assembly and box-build services for customers. Plan and execute overseas business trips to customers and principles in Malaysia, Indonesia, Thailand, Taiwan and China. Electronics components sales through design-ins & cross-selling, by understanding customer's purchase decision-making process criteria and meeting these requirements. Prospecting new customers and markets through various leads generated activities.
• Project Engineer

  HALO OILFIELD PTE LTD

  2006.12-2009.12

  (3 years)

  System setup, testing and troubleshooting of system's interface. Facilitate and supervise company employees on installations of machinery system. Design and drafting of company’s products through computer-aided drawing software.
• Engineer Assistant

  MG DIGITAL PTE LTD

  2004.08-2006.11

  (2 years)

  Coordinate tests, setup and samples for monthly reliability audits and qualification test on networking devices. Calculate, compile and plot charts/graphs for Engineers’ monthly presentations and make recommendations for improvement and highlight observations from analysis.

Educational experience

• UNIVERSITY OF SOUTH AUSTRALIA

  BACHELOR OF ENGINEERING (ELECTRONICS)

  2008.01-2009.12

  (2 years)
• TEMASEK POLYTECHNIC

  DIPLOMA IN ELECTRONICS (ENGINEERING)

  1999.05-2003.01

  (4 years)

Languages

Certificates