Wendy Lee Xiu
San Francisco Bay AreaNationality United States
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Work experience
Marketing and Engagement Specialist
Stanford King Center on Global Development2023.09-Current(2 years)- Produce and curate digital content for the center’s website and e-mail marketing to engage with both internal-to-Stanford as well as external audiences- Manage the center’s Airtable contact database of 8,000+ individuals, segmenting audiences and examining trends in audience engagement and event attendance- Optimize content for platforms and identify new opportunities for thematic storytelling by assessing analytics from all King Center channels, and designing and conducting surveys- Collaborate with the event planner to create targeted event announcements, invitations, and publicity for academic, student, donor, and community eventsDatabase and Marketing Coordinator
Stanford King Center on Global Development2022.09-2023.09(a year)- Managed the center's contact database of 8,000+ supporters and communicators- Led the transition of the contact database to a new platform, Airtable- Supported the planning and execution of speaker presentations, seminars, and conferences- Drafted, edited, and scheduled marketing communications for Mailchimp, Twitter, LinkedIn, Facebook, and the center website- Reviewed and reported post-event/program/campaign dataMarketing and Communications Manager
Food Society2022.08-2023.08(a year)- Developed and implemented marketing strategies to raise brand awareness for a food truck startup- Created a website in Squarespace, adding custom HTML and CSS code- Designed a custom slide deck template to be used for external presentationsMarketing and Communications Website Intern
UC Davis College of Biological Sciences (CBS)2022.02-2022.06(5 months)- Implemented the new formatting for 600+ faculty profile listings and 500+ news articles through the university’s content management systemMarketing Intern
Bike City Theatre Company (BCTC)2021.09-2022.06(10 months)- Created content to publicize on the social media accounts for 600+ followers, doubling the engagement rate- Wrote & designed email newsletters on Mailchimp to inform an audience of 150–200 about upcoming performances and encourage attendance, achieving open rates of 50–75%- Maintained the BCTC website on Squarespace, attracting up to 450 unique visitors in a monthPresident
Economics and Business Student Association2021.03-2022.03(a year)- Led a team of 11 Directors to oversee and plan events for one of the largest undergraduate business organizations at the University of California, Davis, with 100+ members- Organized the club's quarterly case competition, brainstorming themes, workshops and guest speakers to benefit club members and help them develop their potentialFall 2021 Case Competition (Product Management) - Third Place:- Co-mentored a team of 5 (with 4 of them being new members) to place 3rd out of 14 teams- Proposed a new UI/UX feature to improve the UnitransNow app𝘼𝙗𝙤𝙪𝙩 𝙩𝙝𝙚 𝙀𝙘𝙤𝙣𝙤𝙢𝙞𝙘𝙨 𝙖𝙣𝙙 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙎𝙩𝙪𝙙𝙚𝙣𝙩 𝘼𝙨𝙨𝙤𝙘𝙞𝙖𝙩𝙞𝙤𝙣 (𝙀𝘽𝙎𝘼):𝘌𝘉𝘚𝘈 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺 𝘰𝘧 𝘊𝘢𝘭𝘪𝘧𝘰𝘳𝘯𝘪𝘢, 𝘋𝘢𝘷𝘪𝘴 (𝘜𝘊 𝘋𝘢𝘷𝘪𝘴). 𝘛𝘩𝘦 𝘤𝘭𝘶𝘣 𝘦𝘮𝘱𝘩𝘢𝘴𝘪𝘻𝘦𝘴 𝘰𝘯 𝘪𝘵𝘴 𝘵𝘩𝘳𝘦𝘦 𝘱𝘪𝘭𝘭𝘢𝘳𝘴—𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘪𝘴𝘮, 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺, 𝘢𝘯𝘥 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺—𝘣𝘺 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘢𝘯 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘢𝘭𝘭𝘰𝘸𝘴 𝘢𝘯𝘥 𝘦𝘯𝘤𝘰𝘶𝘳𝘢𝘨𝘦𝘴 𝘪𝘵𝘴 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘵𝘰 𝘤𝘰𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺 𝘮𝘢𝘹𝘪𝘮𝘪𝘻𝘦 𝘵𝘩𝘦𝘪𝘳 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭, 𝘣𝘶𝘪𝘭𝘥 𝘵𝘩𝘦𝘪𝘳 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘯𝘦𝘵𝘸𝘰𝘳𝘬, 𝘢𝘯𝘥 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘵𝘩𝘦𝘪𝘳 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘴.Club Secretary
Circle K International2021.03-2022.03(a year)- Created weekly visually appealing newsletters for members on Mailchimp, outlining upcoming events, recapping past events, spotlighting members, and overall providing important information in a concise and engaging manner- Consistently and accurately maintained databases/spreadsheets of club membership, events, hours, funds raised, and contact information in collaboration with the Member Recognition Chair- Took initiative to support the club outside secretarial duties, including leading and joining committees, chairing and promoting events, and helping other board members with their tasks when they are unavailable𝘼𝙗𝙤𝙪𝙩 𝘾𝙞𝙧𝙘𝙡𝙚 𝙆 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 (𝘾𝙆𝙄):𝘊𝘒𝘐 𝘪𝘴 𝘵𝘩𝘦 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘤𝘰𝘭𝘭𝘦𝘨𝘪𝘢𝘵𝘦 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥. 𝘞𝘪𝘵𝘩 𝘪𝘵𝘴 𝘵𝘩𝘳𝘦𝘦 𝘵𝘦𝘯𝘦𝘵𝘴—𝘴𝘦𝘳𝘷𝘪𝘤𝘦, 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱, 𝘢𝘯𝘥 𝘧𝘦𝘭𝘭𝘰𝘸𝘴𝘩𝘪𝘱—𝘵𝘩𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘢𝘪𝘮𝘴 𝘵𝘰 𝘧𝘰𝘳𝘮 𝘢 𝘵𝘪𝘨𝘩𝘵-𝘬𝘯𝘪𝘵 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘧𝘰𝘳 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘵𝘰 𝘨𝘪𝘷𝘦 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘴𝘰𝘤𝘪𝘦𝘵𝘺 𝘸𝘩𝘪𝘭𝘦 𝘴𝘪𝘮𝘶𝘭𝘵𝘢𝘯𝘦𝘰𝘶𝘴𝘭𝘺 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘪𝘯𝘨 𝘵𝘩𝘦𝘮𝘴𝘦𝘭𝘷𝘦𝘴 𝘢𝘴 𝘥𝘪𝘴𝘵𝘪𝘯𝘨𝘶𝘪𝘴𝘩𝘦𝘥 𝘭𝘦𝘢𝘥𝘦𝘳𝘴.Network Communications and Database Development Specialist / Student Intern
UC Davis Clinical and Translational Science Center2021.01-2021.06(6 months)- Built a shared database on Airtable of all the members in a UC Davis-wide community of practice, and their respective projects to facilitate coordination and collaboration of projects- Conducted a literature review to examine how social media is used by specialized programs and in Clinical and Translational Science Awards (CTSA) hubs at other institutionsMathematics Tutor
Kumon Malaysia2020.08-2020.10(3 months)- Tutored 1 to 4 students simultaneously in mathematics for 12 hours each week- Provided them with worksheets based on their current levels and corrected their work, guiding them to better comprehend the conceptsPeer Writing and Reading Tutor
De Anza College Student Success Center (SSC)2019.09-2020.06(10 months)- Helped students from diverse backgrounds with their reading and writing assignments by giving tips and offering feedback, helping them become more confident and independent readers and writers
Educational experience
University of California, Davis
Managerial Economics and Communication bachelor of science and bachelor of artsDe Anza College
3.91 (Dean's List) business administrationSMK Bandar Utama Damansara (4)
high school diploma
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