•Leading sales and business development initiatives for Hawaii LED in the UAE and GCC region, with a focus on fit-out contractors, exhibition stand builders, AV integrators, retail businesses, and educational institutions. •Driving market penetration strategy in the UAE, identifying high-potential segments and positioning Hawaii LED as a trusted provider of advanced LED and AV solutions. •Conducting client meetings, technical site surveys, and requirement analysis to design customized LED display solutions for both rental and permanent installations. •Preparing technical and commercial proposals, BOQ estimates, and project-specific LED screen designs, ensuring compliance with client specs and timelines. •Represented Hawaii LED at major industry events, including the Middle East Event Show, resulting in strategic lead generation, networking with industry leaders, and partnership opportunities. •Attended regional AI and smart technology exhibitions to stay ahead of market trends, including: AI Everything – Dubai, GITEX Global – Dubai, Integrate Middle East, Light Middle East Expo •Integrated insights from AI and emerging tech expos to pitch next-gen AV solutions, such as: AI-powered CMS (Content Management Systems), Gesture-interactive LED displays, Smart signage for retail and corporate environments •Built a robust sales pipeline using CRM platforms (Zoho, Salesforce) and maintained detailed client records, follow-ups, and activity logs to enhance conversion rates. •Coordinating closely with technical teams and manufacturers to ensure timely project execution, system integration, and after-sales support. •Reporting to company leadership with weekly revenue forecasts, pipeline analysis, and strategic input on pricing, product selection, and market positioning. •Maintaining strong relationships with global manufacturers (e.g., Qiangli, Unilumin, Leyard, Novastar) to source Exclusive LED products and negotiate favorable commercial terms. •Oversaw cross-border coordination between UAE and Qatar offices to streamline project delivery and client service across GCC. •Guided the branding and positioning strategy for Hawaii LED in the UAE, including booth planning, marketing material development, and pre/post-event engagement strategy.

•Spearheaded B2B sales of LED screen and AV solutions, consistently surpassing annual revenue targets and contributing to overall company growth. •Developed and nurtured long-term relationships with key accounts across retail, government, exhibitions, and event sectors, ensuring customer loyalty and repeat business. •Delivered customized AV and LED display solutions aligned with client needs and technical specifications, resulting in a client satisfaction rate exceeding 90%. •Managed the end-to-end sales lifecycle, including lead generation, client meetings, site surveys, technical proposals, pricing, negotiation, closing, and post-sales support. •Negotiated competitive pricing and delivery terms with global suppliers and OEM manufacturers (e.g., Unilumin,Qiangli, Leyard, Novastar), increasing profit margins by 15–20%. •Conducted technical product demonstrations, solution briefings, and presentations for consultants, end-users, MEP contractors, and project stakeholders. •Actively represented the company at major technology exhibitions and industry expos (e.g., ISE, GITEX, ConteQExpo), generating high-quality leads and establishing strategic partnerships. •Directed and executed large-scale LED rental and fixed-installation projects, Including: FIFA World Cup 2022 Fan Zones, FIFA Arab Cup–5Stadiums, Gulf Petrochemical Exhibition, Legends Cricket League Qatar, Government Events & National Celebrations •Collaborated with AV integrators, fit-out companies, and exhibition stand builders to deliver synchronized solutions integrated into broader project scopes. •Created technical submittals, shop drawings review, and BOQ analysis, ensuring full compliance with tender specs and design intent. •Maintained an active sales pipeline via CRM tools (Zoho, Salesforce), submitted weekly activity and forecast reports, and provided strategic insights to senior leadership. •Trained and mentored junior sales staff and technicians on product knowledge, sales processes, and client handling techniques. •Developed tailored AV and LED screen packages for education, retail, hospitality, and government sectors, increasing market penetration in the UAE. •Ensured compliance with local regulations and safety standards, coordinating with project managers and consultants during installation and commissioning. •Contributed to marketing by supporting the creation of product brochures, video case studies, and digital media content showcasing flagship projects.