- Track paid media budgets and funnel split allocations across portfolio of 20+ brands.- Partner with internal and external resources to identify trends with lasting power for our brands to build around.- Support influencer activations including product brief creation, vetting of influencers, as well as management of and reporting on influencer content.- Lead and operationalize budget and finance needs including monthly PO tracking, budget change management, and invoice management.

- Measure impact of digital media channels and website performance for Sanofi across multiple brands.- Develop advanced monthly, quarterly, and yearly reporting dashboards through use of Datorama, Google Analytics, and GA4 technologies. - Create insights for clients to optimize performance and improve marketing strategies going forward

- Manage PayPals high converting digital ad campaigns across Facebook, Yahoo, Linkedin and DV360 to increase lead generation for client.- Analyze data to curate media plan optimizations for better reaching KPI benchmarks and goals.- Manage partnership outreach with PayPal clients as well as 3rd party vendors and prospects.

- Promote the program at on-campus open houses to prospective students.- Build interest while informing students of program details and sharing personal experience.

- Recruit both current and future Villanova students to join the Honors Program.- Led on-campus recruiting events, providing information to future Honors Program members.

- Analyzed market research to revamp marketing strategy across both print and digital ad campaigns.- Create and manage brand identity for Biofrontera National Sales Meeting.