Summary

Work experience

• Distribution Business Manager APAC (Contractor)

  Nord Security

  2025.04-Current

  (a year)

  Distribution Business Manager APAC (Contractor) Feb 2026 – Present (7 mos) | Sydney, New South Wales, Australia • Distribution Strategy & Expansion: Spearhead end-to-end distribution strategy across the APAC region, expanding the channel footprint to drive regional ARR growth toward $20M USD. • Executive Alliance & Governance: Formulate executive-level relationships with regional distributors, establishing Joint Business Plans (JBPs), setting performance benchmarks, and aligning commercial goals. • Go-To-Market & Commercial Execution: Direct regional GTM strategies, pricing structures, and channel incentive models to maximize distributor engagement and market penetration. • Cross-Functional Leadership: Collaborate with global sales leadership, legal, marketing, and product teams to streamline channel delivery, optimize enablement programs, and resolve operational bottlenecks. • Forecasting & Revenue Integrity: Deliver accurate monthly and quarterly distribution forecasts, tracking sell-in/sellthrough performance metrics against regional ARR targets. Channel Sales Manager APAC (Contractor) Apr 2025 – Present (1 yr 5 mos) | Australia (Hybrid) • Regional Partner Ecosystem Development: Build, execute, and scale channel partner programs across APAC to acquire, onboard, and retain strategic MSPs, VARs, and solution providers. • Pipeline Generation & Hunting: Drive partner-led sales pipelines, implementing proactive channel strategy initiatives to scale recurring ARR revenue across target segments. • Partner Enablement & Education: Design and deliver technical, sales, and product enablement training to equip partner sales teams with key value propositions and drive independent selling capability. • Joint Marketing & Demand Generation: Manage MDF (Marketing Development Funds) allocation and co-marketing campaigns with priority partners to drive demand generation and lead conversion. • Relationship Management & Retention: Maintain executive-level touchpoints across key partner accounts, conducting Quarterly Business Reviews (QBRs) to drive continuous account growth and high customer retention.
• Vice President of Global Business Development & Partnerships / APAC Channel Alliance Manager

  Emersion Systems

  2021.05-2024.01

  (3 years)

  • Global Strategy & Execution: Developed and led global partner strategy aligned with company targets; executed partnerships expanding market reach and product portfolio. • Strategic Alliances & Relationship Management: Identified, prioritized, and built robust relationships with key accounts, technology providers, resellers, and industry bodies. • Negotiations & Cross-Functional Collaboration: Directed contract negotiations with legal, marketing, and product teams to maximize partnership business impact. • Market Insights & Optimization: Tracked industry trends and developed performance metrics to optimize partnership outcomes based on data-driven decisions. • Team Leadership & Coaching: Built and led high-performing global partnership teams; fostered continuous growth and goal achievement.
• Associate Director - Channel Sales ANZ

  Vertiv

  2022.10-2023.12

  (a year)

  • Channel Leadership & Strategy: Drove revenue generation, partner acquisition, and shaped ANZ Channel go-to-market strategy in alignment with Direct Sales teams. • Team Empowerment & Mentorship: Recruited, led, and developed future sales leaders while establishing clear account and territory execution plans. • Forecasting & Cross-Functional Alignment: Delivered accurate monthly/quarterly forecasts; aligned Sales, Marketing, and Delivery to optimize customer acquisition costs.
• Commercial Channel Sales Manager

  ASUS Australia & New Zealand(http://www.asus.com.au)

  2019.09-2021.05

  (2 years)

  • Commercial Revenue & Quota Achievement: Managed overall ANZ Commercial Revenue of $6.4M AUD with 12-15% GP; consistently achieved 130%+ quarterly quota ($2.1M+ / $1.6M). • Strategy Creation & Team Building: Spearheaded ANZ Commercial Channel strategy from inception and hired/ managed a team of 4 direct BDM reports. • Partner Program & Distribution: Developed the "ASUS Advantage" partner program and signed 2 key distributors (PB Tech & Braemac) to expand AIoT business growth.
• Sales Director ANZ

  ESET Software Australia

  2018.01-2019.01

  (a year)
• Regional Sales Manager

  ConnectWise

  2017.01-2018.01

  (a year)
• Education - Business Development Manager

  JB HiFi Commercial

  2015.01-2017.01

  (2 years)
• BDM Commercial

  ASUS Australia & New Zealand

  2014.01-2015.01

  (a year)
• Enterprise BDM

  Altech Computers

  2012.01-2014.01

  (2 years)
• SAP Relationship Manager Consultant

  The Database Department Pty Ltd

  2011.01-2012.01

  (a year)
• Service Delivery Manager

  Westcon Group (Lan Systems)

  2008.01-2011.01

  (3 years)
• Service Level / Project Coordinator

  UNISYS Australia

  2007.01-2008.01

  (a year)
• Account Manager & Product Manager

  Altech Computers

  2005.01-2007.01

  (2 years)

Educational experience

• SGSM/UWS School of Business

  Executive MBA Candidate (Part-Time)

  2024.01-2027.01

  (3 years)
• St. George TAFE College

  Diploma of IT Systems Administration (AQF)

  2001.01-2005.01

  (4 years)

Languages

Skills