Work experience

• Managing Director

  TP-Link Australia and New Zealand

  2015.07-Current

  (11 years)

  (11 years 2 months) Led a multicultural organisation of 80+ professionals over 11 years, building a high-performance and collaborative culture while scaling operations across ANZ. Built and scaled six core business channels and dedicated sales teams— spanning Retail, Telco, E-Commerce, MSP, Surveillance, and IT Reseller— driving market establishment and sustained revenue growth from inception. Built and scaled a strategic Tier-1 partner ecosystem spanning retail, telecommunications, and energy industries, driving deep collaborations with leading retailers (JB Hi-Fi, Officeworks, Harvey Norman, Bunnings,Costco, Noel Leeming), major telecom and ISP partners (Telstra, Optus, TPG Telecom, Superloop, Vocus, One NZ, 2degrees), and key energy providers (Origin, AGL, Contact Energy). Established the E-Commerce capability by building a dedicated team and leading end-to-end ownership of Amazon marketplace operations and the brand-owned DTC platform as key digital revenue channels. Spearheaded brand transformation in ANZ through GTM leadership across Wi-Fi 6 to Wi-Fi 8 product generations, leveraging PR, KOLs, and technical influencer communities (Geeks, Omada Experts) to significantly strengthen brand awareness and equity. Practical negotiation skills and adaptive management drive sustained business growth momentum while fostering a cohesive, multicultural team culture.
• General Manager-Israel

  TP-Link Technologies Co., Ltd

  2015.02-2016.07

  (a year)

  4 years 1 month (1 year 6 months) Managed Israel and Palestine markets, sustaining consistent business growth across both regions. Focused on identifying and developing opportunities within the Service Provider segment, particularly in DSL modem and wireless router categories, while deepening retail channel penetration through key partners such as Ivory, KSP, and Bug to further unlock market potential.
• Business Development Manager-Thailand & South Africa

  TP-Link Technologies Co., Ltd

  2013.03-2015.06

  (2 years)

  (2 years 4 months) Expanded business operations into Thailand by establishing local branch operational frameworks and governance structures. Defined and executed a long-term strategic vision to strengthen distribution efficiency and enhance customer coverage. Drove new business development and maintained strong partner relationships with key distributors and retailers, including Synnex Thailand, Banana IT, Advice, and JiB. Further scaled distribution partnerships with Corex IT in South Africa, progressively expanding product reach across retail channels such as Matrix Warehouse.
• Channel Sales Manager

  TP-Link Technologies Co., Ltd

  2013.01-2013.03

  (3 months)

  Completed overseas training in Malaysia, supported major IT events such as the Singapore PC Show, and strengthened reseller and retail relationships to drive sustained TP-Link business growth through strategic partnerships.
• Channel Sales Executive

  TP-Link Technologies Co., Ltd

  2012.09-2012.12

  (4 months)

  Completed overseas training in Vietnam, building understanding of Southeast Asian market structures, subsidiary warehouse operations, and field marketing execution, while developing practical experience in managing reseller and distributor ecosystems.
• International Sales Executive

  TP-Link Technologies Co., Ltd

  2012.07-2012.09

  (3 months)

  and accessories, involved in all aspects of everyday life. The company is ranked by analyst firm IDC as the No. 1 provider of Wi-Fi devices for a consecutive 10 years, supplying distribution to more than 170 countries and serving billions of people worldwide. With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow.

Educational experience

• Huazhong University of Science and Technology

  Business Administration

  2008.09-2012.06

  (4 years)

Languages

Certificates