Summary

Work experience

• Channel & Distribution Leader | ANZ Strategy | Scaling Success in Semiconductors & Emerging Tech

  STMicroelectronics

  2023.05-Current

  (3 years)

  Lead distribution and channel strategy across ANZ for a diverse semiconductor portfolio. Drive go-to-market execution with distributors, aligning regional sales with global strategy. Manage partner ecosystems in automotive, industrial, and IoT sectors, bridging technical solutions with customer outcomes. Deliver revenue growth through structured business planning, forecasting, and territory alignment. Build C-level and channel relationships, influencing decision-making and long-term partner success. Represent STMicroelectronics at industry events and partner forums, promoting brand leadership. Show less
• Sales Director, OEM/Distribution Sales ANZ

  Crane Payment Innovations

  2021.06-2023.08

  (2 years)

  Leading OEM & distribution sales across ANZ, delivering revenue growth, aligning distribution contracts with global goals, and developing new growth opportunities through data-driven analysis and partner collaboration.
• National Technical Sales Manager ANZ

  Crane Payment Innovations

  2012.01-2021.06

  (9 years)

  Managed multiple national accounts and distributors, exceeding quotas through tailored sales strategies, technical solution selling, and customer-focused proposals. Delivered channel enablement programs and strengthened retention through strong relationships.
• APAC Technical Support Specialist

  Crane Payment Innovations

  2003.01-2012.01

  (9 years)

  Delivered international training across APAC, supporting hardware/software solutions, and providing technical expertise to sales, logistics, and marketing teams.

Educational experience

• TAFE NSW – Western Sydney Institute

  Industrial Electronics Technology/Technician