Summary

Work experience

• Channel Sales Manager

  Apple

  2022.12-Current

  (4 years)

  Lead Apple's strategic retail partnerships across Australia's largest multi-brand retail and online channels, shaping commercial strategy to deliver exceptional customer experiences and sustainable business growth. Lead and develop a team of account managers, fostering high performance through coaching, capability development and a strong focus on collaboration and customer outcomes. Responsible for commercial planning, executive stakeholder engagement and cross-functional leadership across sales, marketing, operations and supply chain, ensuring national go-to-market execution aligns with customer priorities and Apple's strategic objectives. Key areas of responsibility include: Developing long-term commercial strategies with key national retail partners including JB Hi-Fi, Officeworks and other major retailers. Leading quarterly business planning, forecasting and performance reviews with executive stakeholders. Influencing cross-functional teams to align marketing, supply, operations and sales priorities. Driving customer-first initiatives that strengthen retail execution, improve operational efficiency and support sustainable growth. Navigating complex commercial environments by balancing strategic priorities with day-to-day execution across multiple stakeholders. Building trusted executive relationships that enable collaboration, innovation and long-term partnership success.
• Sales Leadership Development Program

  Apple

  2023.01-2025.12

  (3 years)

  Selected as one of two Australian participants in Apple's global Sales Leadership Development Program (SLDP), a program designed to develop high-potential commercial leaders through executive learning, strategic thinking and cross-functional collaboration. The program focused on strengthening leadership capability, strategic influence and enterprise-wide thinking in a global business environment.
• National Account Manager

  Apple

  2018.10-2022.12

  (4 years)

  Managed Apple's strategic relationships with national retail partners, responsible for developing commercial plans, executing joint business strategies, and delivering sustainable growth across some of Australia's largest consumer electronics retailers. Working closely with customer leadership teams, I translated strategic priorities into practical commercial outcomes through strong planning, collaboration and disciplined execution. Partnering across sales, marketing, finance, operations and supply chain, I balanced commercial objectives with customer experience, ensuring national go-to-market initiatives, product launches and promotional campaigns were executed successfully while strengthening long-term retail partnerships. Key responsibilities and achievements: Managed strategic partnerships with national retail customers, developing joint business plans that delivered mutual commercial growth and strengthened long-term relationships. Developed and executed commercial strategies across key product categories, aligning retailer priorities with Apple's business objectives. Partnered with cross-functional teams across marketing, finance, operations and supply chain to deliver integrated go-to-market plans and national product launches. Delivered robust forecasting, inventory planning and commercial analysis to support sales performance and operational excellence. Presented regular business reviews and strategic recommendations to senior customer stakeholders, identifying opportunities to improve category performance and unlock future growth. Drove retail execution through merchandising initiatives, advocacy programs, customer engagement and in-store excellence. Influenced category expansion through new product introductions, retail innovation initiatives and collaborative planning with national partners.
• National Key Account Manager

  LG Electronics Australia Pty Ltd

  2017.04-2018.09

  (a year)

  Managed LG's strategic partnership with JB Hi-Fi, Australia's leading consumer electronics retailer, driving commercial growth across the Home Entertainment category through joint business planning, retail execution and collaborative commercial strategy. Partnered closely with senior buying and marketing stakeholders to develop national promotional plans, secure premium ranging and merchandising opportunities, and optimise in-store execution. By aligning LG's commercial priorities with retailer objectives, I helped strengthen one of the company's most significant retail partnerships while delivering sustained category growth. Key achievements and responsibilities Delivered double-digit sales growth across the Home Entertainment category through strategic joint business planning and commercial execution. Secured expanded ranging and premium in-store visibility across the national retail network. Developed and executed integrated promotional calendars and category growth initiatives in partnership with customer and internal stakeholders. Negotiated premium merchandising and fixture placements to enhance customer experience and strengthen brand presence. Collaborated with marketing, supply chain and planning teams to optimise product availability, campaign execution and operational performance. Presented regular business performance reviews and commercial recommendations to senior retail stakeholders, identifying opportunities to drive sustainable growth.
• National Account Manager

  Belkin

  2011.03-2016.12

  (6 years)

  Managed a portfolio of Australia's leading national retailers, including JB Hi-Fi, Officeworks, The Good Guys and Bunnings, Harvey Norman with end-to-end responsibility for commercial performance, strategic planning and customer partnerships. Responsible for developing joint business plans, driving sustainable revenue growth and executing national go-to-market initiatives across multiple product categories. Partnered closely with customer leadership teams and cross-functional stakeholders across sales, marketing, supply chain and finance to deliver commercial outcomes, strengthen retail execution and identify new growth opportunities. During my tenure, I played a key role in transforming JB Hi-Fi into one of Belkin's highest-performing global retail partnerships and successfully led the reintroduction of the Linksys brand into the Australian market. Key responsibilities and achievements Managed end-to-end commercial ownership across a portfolio of major national retail customers, including full P&L accountability and strategic business planning. Grew JB Hi-Fi into one of Belkin's highest-performing global retail partnerships, contributing significantly to the ANZ business. Led the successful retail relaunch of the Linksys brand, developing and executing national go-to-market and customer engagement strategies. Negotiated commercial agreements, promotional programs and category expansion initiatives to deliver mutual growth for both Belkin and retail partners. Collaborated with marketing, finance, planning and supply chain teams to deliver integrated commercial plans and operational excellence. Delivered accurate forecasting and inventory planning to support product availability, maximise sell-through and optimise commercial performance. Led national retail conferences, partner events and sales enablement initiatives to strengthen brand presence and customer engagement.
• Retail Account Manager

  Sony Music Entertainment

  2007.08-2011.03

  (4 years)

  Managed state-based retail accounts across JB Hi-Fi and the Leading Edge Group, partnering with buyers and retail teams to execute promotional campaigns, maximise in-store visibility and drive sales performance. This role provided a strong foundation in retail operations, customer engagement and commercial execution, shaping my understanding of how effective partnerships translate into business results. Working closely with sales, marketing and field teams, I supported national product launches, merchandising initiatives and promotional activity, gaining hands-on experience across retail planning, category management and execution. Key responsibilities and achievements Managed state-based customer relationships across JB Hi-Fi and independent retail partners. Developed and implemented merchandising strategies that enhanced product visibility and supported sales growth. Coordinated the retail execution of artist and product launches, ensuring strong alignment between marketing activity and in-store execution. Partnered with sales and marketing teams to optimise product placement, promotional campaigns and sell-through performance. Led and supported field merchandising activities to deliver consistent execution across retail stores. Built a strong foundation in retail operations, category management, promotional planning and customer relationship management.
• Sales Associate

  JB Hifi

  2002.01-2007.10

  (6 years)

  I began my career in retail, developing a strong foundation in customer experience, merchandising, sales and store operations. Working across multiple product categories, I gained first-hand insight into the retail environment and built an appreciation for how outstanding execution influences commercial success. Key highlights Delivered consistently strong sales performance across multiple consumer electronics categories. Developed expertise in customer engagement and consultative selling. Supported merchandising, promotional execution and new product launches. Built an understanding of retail operations that continues to inform my commercial approach today.

Educational experience

• Presbyterian Ladies College

  VCE

  VCE

Languages