Dual Role: •Identified, onboarded, and effectively managed channel partners to strengthen market access and customer coverage. •Worked closely with channel partners to penetrate target accounts with high levels of customer engagement. •Prepared and completed weekly call plans, meeting plans, and customer visit reports to meet agreed sales projections with the Discovery ASEAN Zone Leader. •Created detailed customer plans for key accounts, capturing sales potential, opportunities, site structures, decision-makers, and operational workflows to support targeted engagement strategies. •Multinational commercial lead for three business units (Lab Filtration, Protein Research,Diagnostics, and Genomics) across government segments (academia, hospitals) and industrial sectors (pharmaceutical, F&B, private hospitals and clinics). •Identified, developed, and implemented effective territory plans to achieve orders, sales targets, and market expansion. •Grew and maintained a strong customer base across hospitals, laboratories, academic institutions, and industrial clients, strengthening relationships with key stakeholders and influencers. •Assessed customer and institutional needs to recommend suitable solutions, enhancing product positioning and supporting business negotiations. •Prepared and updated sales funnels and opportunity pipelines in SFDC on a daily basis to ensure accurate forecasting and commercial visibility. •Conducted business analysis and provided territory insights, including sales plans, market trends, forecasts, customer intelligence, opportunities, and activity reports to support strategic decision-making. •Monitored competitor activity and provided strategic differentiation to increase market share. •Coordinated closely with Sales Management and Marketing to support product positioning, demand generation, and customer engagement initiatives. •Developed and executed strategies to grow key accounts and convert high-potential institutions into key accounts in collaboration with channel partners. •Represented the company at seminars, trainings, trade conferences, and industry events to maintain visibility and stay informed of market developments. •Performed duties with integrity and fulfilled additional responsibilities as needed.

Dual Role: •Distribution Manager: Channel Account Management (CAM), Key Account Management, Product Management. •Sales and Business Development: Sales Funnel Management (ToFu, MoFu, BoFu), CRM Funnel Management, Business Development; Acted as a business representative to expand business in Asia Pacific (China, Taiwan, Sing, Malay, India, Oz, S.Korea, Thailand, Indonesia,Vietnam) market for the first time. Events Planning. Territory and Distribution Management: •Worked with Regional Director to expand the market by finding new partners across different brands, identified key business partners; onboarded a dozen distributors and successfully established good partnership with big names in expansion/distribution services for life science industry such as DKSH, APG Bio, etc. within region. •Identified prospects by target region and successfully established key account customers with big names in industrial and academia such as Sanofi, Viatris, Endo I Par Pharmaceutical, Syngene, A*STAR, Guangzhou Medical University, Academy of Military medical sciences, The University of Sydney Nano Institute, Queensland University, Chris O’Brien Lifehouse, SKK University, etc. •Manage and monitor distribution channels (distributors, agents) to increase brand awareness and drive business growth: Work closely with local business partners to plan commercial activities: Collaborate to maximize sales, lead generation and brands awareness of the travel for application specialists such as system demonstration, on-site products training, system installation, on-site visits, workshop, conference, exhibition, seminar, roadshow. Organised 21 activities for onsite business trips with Application Specialists in 2019 (before Covid), 5 activities in H2, 2022 and 8 activities in 2023. Work closely with local partner to plan sales strategies (i.e: promotional, winning tenders, etc.) to help them achieve sales target. Assisted in managing the sales pipeline through distributors and made ongoing sales projections. Developed sales pipeline for markets without distributors. Reached 10% annual revenue growth in 2022 for Dolomite Microfluidics. Lead the Do Bio brand to 15% and 4.3% regional growth in 2020 and 2021 respectively. •Worked closely with Regional Director and Stakeholders to develop and execute strategic business plans to improve revenue and market penetration. •Supported and ensured Distributor performance in meeting or exceeding sales targets and organizing events and business trips to maximize lead generation. •Establish a close work relationship with sales partners to ensure the right implementation of strategies and tactics •Work with regional marketing on content for Distributor Newsletter monthly. •Coordinated launch of new brand with marketing team and distributors. Sales and Product Management •Direct in-charge on business development for Do Bio's products_ Nadia product (Microfluidicbased method of high throughput single cell sequencing) which serves single cell genomics customers across the region. •Managed sales funnel and provided sales forecasts. Worked closely with distributors to align their forecasts with ours. In 2021, revenue for demo systems sold to distributors accounted for 12.81% of total sales. •Co-ordinated with MKT team to create MKT plan for the region. Organized annual 12 education webinar series in 2022 for Microfludics in different aspects of microfludics, each had 20+ attendees within given budget from global MKT. •Manage direct and indirect sales through APAC region for all products to close business opportunities. •Hand on incoming lead to qualify and coordinate with distributors to nurturing and convert to sales opportunities. •Point of contact for the company's products in the region regarding our services, quotations, tender spec, literature ( Aptotes, user manual, etc.), etc. •Develop KOL partnerships, conducting workshop and educational program plans and customers training. •Arranged and rolled out training sessions and surveys for new distributors, employees, and customers. •Utilized knowledge of microfluidics technology, products, and services to collaborate with Application team to help customers formulate the idea for their research project objectives. •Primary point of contact (POC) for cross-departmental communications between headquarter, application teams, support teams, marketing finance dept., logistics, and Customers/Distributors’ inquiries regarding technical questions, quotations, support, etc. •Worked with distributors and application specialists to anticipate and identify customer pain points, needs and recommend appropriate solutions, resolve customers ' questions and other support requests. •Work closely with Application teams on sales documentation, sales tools, FAQs, Quiz to support distributors sales teams. •Visited key customer sites for relationship management. Attended tradeshows. •Coordinate on planning an event activities for quarterly, yearly. Sales Administration •Ensured that all tender documentation is completed in a timely manner and delivered the latest technical product updates to distributors and prospective customers. •Ensure Distributor central portal channels are up to date and have the right tools for the distributor sales team. •Built up customer database with distributors to identify core customers and maintain relationships. •Ensured sales leads were qualified in a technical and commercial manner by distributors. •Maintained CRM Database (SFDC). Kept all sales tracking tools up-to-date and organized(sales forecasting, events tracking, distributor performance reporting).

Responsibility: - Sales Pipeline Management, Sales Funnel Management. •Handled incoming sales leads and nurturing to conversion to qualifying, prospecting and follow up sales opportunities. •Up-to-date technical product updates to customers (new and existing) •Participated and prepared events and conference. •Works cross application and support teams to resolved customers questions and complaints. •Updated contact leads, opportunities information and maintained on Salesforce. Tracked, recorded and detailed relevant commercial intelligence •Prepared the quotations and conducted con-calls with Application Specialist

in Research on Improving Systems of Education •Worked with Department of Education and Training (DOET). •Assessed student behavior when encountering stressful situations

•Prospecting, preparation of quotation. •Negotiated and built rapport. •Developed actionable training plans for sales department.