Work experience

• Senior Sales - Country Manager [Singapore, Thailand, Vietnam]

  Geekplus

  2025.02-Current

  (a year)

  Rejoined Geekplus in early 2025, achieved 3.5M USD revenue within a year, handling ~30M USD in pipeline. Managing major 3PL key accounts across Southeast Asia such as DHL, Kuehne Nagel, UPS, Linfox, YCH, etc. Led regional marketing efforts by being actively engaged within the industry as a thought leader/speaker at trade shows and conferences. Handled sales of end-to-end Enterprise Solutions to logistics and manufacturing MNCs. o Large-scale, multi-million automation solutions which make use of robotic hardware, accompanied with various software modules (Warehouse Control System, Robot Management System, Operation Dashboard System, etc.) catered to different end users’ needs. o Closely involved in solution design of the system for each project with the product and solution team, in providing a consultative sales service.
• Regional Sales Director (North America)

  Auk Industries

  2023.05-2024.11

  (2 years)

  Led business development initiatives in North America, establishing and managing a Sales Development team focused on prospecting and B2B SaaS sales. o Key product was a SaaS dashboard and analysis solution for manufacturing companies, helping them identity operational bottlenecks with a plug-and-play system and minimal integration for same-day deployment. Strategically planned and executed 4 high-visibility exhibitions at key industry trade shows, driving marketing, partnership development, and generated more than 600 leads. Negotiated and managed partnerships with distributors and channel partners across the US and Mexico, with 6 new partners signed to enhance indirect sales capacity. Achieved over US$1M in sales pipeline within the first six months in a new market, maintaining a robust conversion rate of 10%.
• Senior Sales Manager/Regional Sales Manager

  Geekplus

  2021.03-2023.03

  (2 years)

  Managed regional logistics & material handling markets in Southeast Asia, with a key focus on Singapore, Thailand and Vietnam. Provided consultation and proposed suitable automation solutions (with Autonomous Mobile Robots) for key 3PL accounts to facilitate adoption of their Industry 4.0 transformation projects. Drove full-cycle sales, from prospecting, contract negotiations, deal closing, to post sales engagements. Attained 140% sales target achievement (US$7M) in year 2021.
• Business Development and Marketing Manager

  PBA Systems Pte Ltd

  2019.06-2021.02

  (2 years)

  Identified and developed new market opportunities for cross-industry applications of automation and digitalisation products. Led lead generation strategies for core business units, including system integration and autonomous material handling. Developed business proposals, commercial models, financial models, and go-to market strategies for new product launches. Established distribution channels for regional sales, and generated S$300k in sales for a newly launched product within 2 months.
• Industry Programs Manager

  Singapore Space and Technology Association (SSTA)

  2018.06-2019.06

  (a year)

  Successfully secured sponsorships for SSTA’s flagship space industry event - the Global Space and Technology Convention (GSTC), contributing funding of S$500k. Initiated a startup pitching segment at the GSTC, bringing in local and international startups, and curated a panel of industry and venture capital judges. Coordinated technical satellite workshops in collaboration with academic institutions and industry experts.
• Investment Manager

  Enterprise Singapore (SEEDS Capital)

  2016.07-2018.06

  (2 years)

  Sourced and assessed early stage start-ups with strong proprietary content and scalable business models for seed and Series A investments. Conducted due diligence and evaluation with accredited co-investment partners. Implemented key initiatives to facilitate start-ups’ growth through access to markets, financing and partnership opportunities. Actively account managed 8 investee companies across domains such as Advanced Manufacturing and Engineering, Clean Technology, and Info-Comm Technology.
• Product Marketing Engineer

  ABB

  2015.08-2016.07

  (a year)

  Performed market research on product line to identify opportunities to penetrate new markets. Coordinated growth initiatives with frontline sales and backend suppliers in order to facilitate product launches. Managed product price information across internal functions, and performed competitor price analysis.
• Project Engineer (Construction and Commissioning)

  Sembcorp Marine, Jurong Shipyard

  2013.07-2015.07

  (2 years)

  Planned construction schedules and supervised construction progress with subcontractors to ensure timely milestones are met. Successfully commissioned various systems (mechanical, safety, marine) on jackup rigs and semi-submersible accommodation rigs. Involved in the successful delivery of 3 offshore vessels with a combined value of US $700 million.

Educational experience

• National University of Singapore (NUS)

  Master of Science, Management of Technology

  2017.08-2019.05

  (2 years)
• National University of Singapore (NUS)

  Bachelor of Engineering, Mechanical Engineering

  2009.08-2013.05

  (4 years)
• Technical University of Denmark (DTU)

  Student Exchange Program

  2012.01-2012.06

  (6 months)

Languages