Launched Sany’s onshore turbine operation in Europe, with DE, ES, FR, IT, EE and Nordics as focus regions. Developed and implemented a 10-year business strategy and sales/operation plan. Penetrated the EU Onshore Wind Market, signed the first turbine supply contracts within 18 months. Created the EU team structure from 0 to 29 employees in first nine months. Orchestrated a cross-functional and cross-regional European team, optimizing processes to improve customer response times. Established communication channels with R&D, solution, marketing and commercial departments in HQ on managerial level, manage critical issues to ensure project progress. Cultivated strategic partnerships with over 25 key European utility accounts, enhancing collaboration at executive levels. Managed regular sales and operations reporting to headquarters.

Successfully launched 3 new product lines in Europe, contributing to the annual revenue growth from €30 million to €200 million within 3 years. Expanded EU business into Eastern Europe and rental markets with diverse machinery lines, with focus on Chinese state owned Companies and local small and medium sized construction companies. Developed the crawler crane market in Israel, Turkey, and Eastern Europe, achieving €10 million in sales in the first year by maintain customer relationships with C-Level managers and owners. Created and executed the “Putzmeister China Desk” strategy, boosting Putzmeister’s revenue by €3 million annually.

Led European and US excavator sales, increasing sales from 2,000 to 5,000 units in 2018. Managed procurement and logistics for heavy parts in Europe and America. Supervised the execution of large customer orders and special configurations.