I oversee the development and implementation of all collateral, social media efforts, and new product launches for PremiumConwin and its brands.Most notably, I was the primary person responsible for creating and launching the Prima balloon brand in January 2024.My day-to-day consists of managing the marketing and creative teams, overseeing all product development for Prima Balloons, and setting the overall marketing strategy for Prima on social media and at in-person events.Check out our brand identity work on Instagram! @primaballoons

Lead customer & consumer messaging.Manage Marketing Communications team.Develop and implement a strategic marketing plan including B2B and B2C channels.Collaborate with 8 affiliate locations around the world to ensure consistent global messaging.Curate all digital content for qualatex.com and its 9 regional websites.Create and manage a global weekly e-newsletter, sent to more than 41k subscribers worldwide.Track website traffic through Google analytics to improve digital performance and reach.

Create opportunities for balloon professionals to network, learn new design techniques, and grow their businesses. Through strategic course content, increase sales and brand awareness.

Recruit individuals and teams to participate in marathons, half marathons, hundred mile bike rides, and triathlons while raising money for The Leukemia & Lymphoma Society.