(1 year 3 months) Visionary Leadership: Provided strategic vision and direction to Shenzhen DNS Industries, aligning the company’s mission with long-term growth objectives. Drove continuous innovation to maintain a competitive edge in the consumer electronics accessories market. Led a dramatic financial turnaround, moving from sustained negative profit since 2022 to significant positive NPAT in 2024. Achieved a remarkable 5x year-over-year profit growth in 2025 through strategic realignment, operational excellence, and organizational optimization. Built a robust customer network, stabilized revenue and profitability, realigned the business focus, and cultivated sustainable growth drivers to ensure long- term success.

(4 years 8 months) Select your target, analyse the data, understand your customer, make it together. 1. Lead the marketing and sales team, exploring and developing new business initiatives, overseeing multiple business units to ensure Ryder’s goals and values are fully met. 2. Provide leadership, establish goals and annual objectives for the Supply Chain Management team to drive business growth and ensure continuity of competency within the supply chain function.

(4 years 9 months) 1. Expand the customer base and increase market share by identifying mid- and long-term business opportunities through market analysis, research, and network connections. 2. Lead the overall process of RFQ until project award to target key and strategic customers. 3. Drive the implementation of strategic business plans by establishing, refining, and controlling the business process from beginning to end, and introducing innovative improvements that impact results. 4. Drive business and operational process, organization, and system transformation to ensure that business process outcomes align with the company's goals and objectives. 5. Conduct strategic business analysis on product material and production cost, benchmarking against industry norms, and driving cost improvements to increase the company's competitiveness. 6. Collaborate with internal teams such as Business, Engineering, Supply Chain, and Production to understand market and customer needs, and identify specific activities to execute the strategic business plan. 7. Manage key customer relationships and participate in closing strategic opportunities, regularly traveling for in-person meetings with customers and partners to develop key relationships.

公司:Ltd. (2 years 3 months) 1. Partnership with Vietnam Posts and Telecommunications (VNPT) Group to bring in product design solution for Vietnam local production. 2. Develop and implement sales and marketing strategy and plan for VNPT Tech products, tablet, Over The Top (OTT) media box, Smartphone, ADSL, Set Top Box, Smarttalk and TVoD (mobile app) in Asia Pacific region. Organize advertising and promotion, setup pricing strategy, customer service network and distribution channels. 3. Manage all aspects of procurement, vendor negotiation, quality control, shipping and set up production line for tablet, Over The Top (OTT) media box, Smartphone (1st Vietnam local made Smartphone – Lotus S1), and source for ADSL, Set Top Box, ONT / ONU, CPE and other ICT products and equipment for VNPT Tech. 4. Promote Vietnam local and state owned enterprises for oversea investors, capital funding investment and equity financing to bring up Vietnam Electronics Industry localization and globalization in sales channel. 5. Offer comprehensive Information and Communication Technologies (ICT) infrastructure planning, design and solutions for customers’ residential, commercial, bank, hotel, service apartment and restaurants premises, which includes Data Centre, Cloud Storage, Servers, Security, Enterprise Connectivity (LAN/WAN), Indoor Mobile Connectivity, RFID Access Control, PABX, IP-PABX, IPTV, Workflow Consolidation, Documentation and Centralization.

(5 years 11 months) 1. Managed and oversaw the Device Division (57 staff) P&L and overall operations across HK, Shenzhen, and Xiamen offices. 2. Prepared all budget and operational plans (twice per fiscal year), supervised sales progress to ensure meeting the budget, and set and reviewed sales targets. Structured the sales team with commission and incentive schemes to increase sales productivity and took remedial action to maximize sales and achieve sales budget. 3. Boosted up sales revenue from FY2008 (1,622 million HKD) to FY2012 (2,162 million HKD), CAGR 7.5%. (Mobile LCD from FY 2008 zero revenue to400 million HKD, LED from zero revenue to 160 million HKD) 4. Hired and developed staff for sales, marketing, and engineering teams. Brought in IT business solutions for process and operational workflow efficiency improvements to deliver profitable growth. 5. Reported to the Japan headquarters and Top Management (MD, DMD,and Directors) on business performance against the company's objectives regularly. Attended Global Board of Director Meetings (GBOD) to discuss the five-year plan, budgeting, new business development, and provide a strategic business plan for the South China market. 6. Managed operating costs, controlled inventory to enhance profitability, reviewed customer credit limits, monitored customer AR, and managed slow- moving stock on a monthly basis. 7. Set pricing strategies, tracked profit and loss on different product lines (LCDs, Sensors, Tuner, Laser Diode, Opto Analog, and LEDs). 8. Organized product training, exhibitions (public and by invitation), and promotion campaigns to build the corporate brand reputation, awareness, and effective sales channels (distributors) in designated markets and products. 9. Researched and analyzed market segmentation, coverage, penetration, and customer base management to maximize business growth. 10. Worked with Sharp America for Sharp brand name ODM outsource projects for electronic wristbands and medical usage tablets.

(2 years 10 months) 1. Managed the Digital Capture Design and Development team (more than 80staff), which included Project Management, R&D, Mechanical, Optics, NPI, QA, System Verification and Support, Creative, Manual, and Packaging, and Software teams. 2. Articulated the company's mission, vision, and development strategy and supported staff in achieving Digital Capture Design and Development's mission, vision, targets, and objectives. 3. Developed an overall product and portfolio strategy together with the marketing team, based on marketing studies, competitors' analysis, and customer requirements. 4. Managed the product development processes from concept development to design, engineering development, NPI, and production. 5. Developed technology and product roadmaps and negotiated with critical component vendors for long-term or strategic business cooperation relationships and prices. 6. Created synergy to work with Flextronics Digital Design Japan on camera design and development (which was acquired by Flextronics in Sep 2006,previously known as Kodak Digital Product Center). 7. Recruited and developed teams' product design capabilities through talent retention and fostering and leading the team in training. 8. Oversaw Digital Capture P&L and achieved quality, time-to-market, and productivity targets as assigned. 9. Conducted Digital Capture business presentations and promoted company products and services to potential customers, driving our business penetration with design-win achievements. 10. Worked closely with the marketing team and strategic customers to serve their product design needs. Listened to customers and translated their needs into winning industrial designs and products.

(3 years 2 months) 1. Designed, troubleshooted, and programmed MCU (8-bit, 16-bit, and 32-bitwith or without Real Time OS) embedded system products, such as Digital Still Camera (DSC), Digital Video Recorder (DVR), Gang Programmer, Smart Battery, etc. 2. Conducted PCB layout with Protel, electronic components sourcing, and BOM costing analysis and control. 3. Provided training and presentations to customers on our "turnkey" product solutions and provided on-site support for production lines.