• Conducted A/B testing that increased lead conversions by implementing channel-specific strategies • Managed marketing and data analysis projects that supported product rollout success and customer acquisition • Partnered with product management team to execute integrated marketing campaigns and lead website redesign • Coordinated with cross-functional teams and used HubSpot for email campaigns to improve KPIs by 25%

• Collaborated with Account Executives and Project managers to identify client requirements and propose customized B2B SaaS solutions • Qualified and nurtured leads through end-to-end sales cycle, generating 9 high-quality sales opportunities • Uncovered and researched prospects through Sales Navigator and Salesloft, converting insights into customized project deliverables and proposals • Designed HTML-based email templates for campaigns to improve open and response rates

• Conducted interviews to identify strategic partners, strengthen brand image, and increase customer retention • Collaborated on creating webinar and email content on Marketo to increase product awareness by 30% • Monitored campaign metrics and generated reports using Mailchimp to optimize digital marketing strategies