specializing in industry. The company serves global clients including FC Bayern Munich, Paulaner, TCL, and BMW. • Content Creator: Responsible for campaign and retainer copywriting for Paulaner, Berlin Partner, Viessmann, and Deuter; led content ideation and planning for TCL Germany’s Instagram account; supported campaign execution and creative development for the above brands. • Account Manager: Managed campaign/retainer project timelines for clients such as Paulaner, Berlin Partner (government agency), DNV (Norwegianclassification society), and Viessmann; handled layout design and SVG assets; integrated visual and content materials, guided design and video teams; liaised with both China and global client teams; produced monthly and annual project reports. • Pitch: Developed key creative ideas and copywriting for proposals involving Paulaner, Lalique, Haworth, Babolat, and Berlin Partner.

. It provides full-service campaign planning, content creation, and livestream e-commerce services for brands including Guerlain, Estée Lauder, and Dior, with a close partnership with top livestreamer Li Jiaqi’s team. • Senior Copywriter: Responsible for social media copy and creative concepts for brands such as Lab Series, Sony, and YKK AP; provided campaign copywriting support; led brand storytelling and messaging for local skincare brand HOKY!, including brand book, narrative, and social content; mentored junior writers and interns on daily tasks. • Pitch: Contributed to successful pitches for Lab Series, YKK AP, and SPD Bank; supported creative proposals for Dyson, Venchi, and others. • Seeding & TVC: Wrote branded seeding content for celebrity KOLs; developed TVC scripts for Ryo, Lab Series, Soul, and more.

T2Lab is a boutique creative agency with Taiwanese roots, specializing in high-end brand content. The agency maintains close ties with Richemont Group and focuses on luxury, 3C, and lifestyle sectors. • Responsible for campaign and retainer copywriting, operations, and monthly reports for dunhill (a Richemont brand).