Seasoned sales executive with over 15 years of proven performance in retail channel development, direct and indirect sales, and large-scale account management across the consumer electronics industry. Deeply embedded in the DACH market with strong ties to Tier-1 distributors and experience navigating dynamic partnerships with key retailers such as MediaMarkt, Expert, and Euronics. Passionate about driving brand success through data- informed channel strategy, distributor enablement, and in-store retail excellence. Fluent in German, English, and Spanish. Equipped with an agile mindset, excellent negotiation skills, and the ability to transform strategy into tangible market share growth. Adept at introducing new product lines, scaling distribution networks, and managing complex B2B2C ecosystems in highly competitive technology verticals. CORE COMPETENCIES • Retail Channel Development • Tier-1 Distributor Relations • Consumer Electronics (Projectors, Embedded Systems, IoT) • Go-to-Market Execution & Sales Acceleration • Account Management & Retailer Negotiation • Product Promotion & In-Store Activation • Sales Forecasting • Territory Planning • CRM (Salesforce) • Direct & Indirect Sales Management • Strategic Partnerships in DACH Region PROFESSIONAL EXPERIENCE • Spearheaded the development of AI-enabled embedded solutions across the DACH region, collaborating with key OEMs in consumer electronics and automation. • Championed territory expansion with a focus on strategic retail and distribution partnerships. • Drove go-to-market alignment for embedded product lines with a retail-focused angle. Key Achievements: • Established channel alliances contributing to a 30% YoY increase in regional footprint. • Reduced time-to-shelf for new product introductions through tighter distributor onboarding.

• Oversaw sales and promotion of electronic hardware and embedded systems to both B2B and B2C audiences, including retail distribution channels. • Managed relationships with key consumer electronics brands and their go-to-market delivery in the DACH region. • Structured bundled product deals and merchandising campaigns in collaboration with local retailers. Key Achievements: • Grew account revenue to $3M+ annually by optimizing channel performance and introducing incentive models. • Led product sales enablement across 20+ events, retailer activations, and exhibitions.

• Developed go-to-market strategies for smart city and healthcare-related electronics, including B2B2C partnerships with key retail outlets. • Managed retail-centric IT transformation projects, supporting both logistics and in- store planning. Key Achievements: • Secured national rollout of Bosch's retail health tech in Germany, with placements in major CE retail outlets. • Drove a 15% lift in retail engagement metrics via enhanced category management initiatives.

• Built retail and indirect sales channels for consumer-facing cloud and IT products. • Worked with Tier-1 VC-backed partners to drive demand in retail distribution networks across Germany. Key Achievements: • Reached $100M ARR through retail-led pipeline acceleration. • Expanded channel sales force and structured distributor agreements nationwide.