Ricky's Resume

Ricky

Business Group Leader

Male

Account Director

Live in Indonesia

Nationality

Business Group Leader
Baseus
2025.05-Current
(a year)
Senior Key Account
Jet Commerce
2024.06-2025.05
(a year)
- Handle Unilever Group (Zwitsal, Tresemme, Clear, Dove, Sunsilk), Mattel Indonesia (Hot Wheels, Barbie, Uno, Fisher Price, Thomas & Friends), Mars (Whiskas & Pedigree), Vivere, Skechers and Puma Group to develop and implement strategic sales plans to achieve growth targets and maximize revenue in Ecommerce. - Monitor account performance metrics and develop insights to drive improvements and identify opportunities for upselling and cross-selling. - Build and maintain good relationship with brand/client - Achievement: +70% Overall GMV Growth on Zwitsal, +16.58% Overall GMV growth on UHBS, +38% Overall GMV Growth on Mars, +162% GMV growth on Mattel, +15% Overall GMV Growth on Vivere Group. - Stay informed about industry trends, competitive landscape, and eCommerce best practices to advise accounts and improve our offerings. - Prepare and present regular performance reports and forecasts, highlighting successes and areas for improvement.
Campaign Activation (Marketing Channel)
Blibli.com
2023.11-2024.06
(8 months)
1 year 11 months - Create and execute integrated marketing campaigns across various channels, including digital, social media, CRM, and traditional channels. - Manage end-to-end campaign planning, including target audience definition, messaging, creative development, and performance tracking. - Monitor and analyze key performance metrics for each marketing channel. - Identify opportunities for optimization and implement strategies to improve performance. - Conduct A/B testing and gather insights to refine channel strategies. - Collaborate with internal teams, including product, sales, and creative, to ensure consistent messaging and brand representation across channels. - Work closely with analytics teams to gather data-driven insights and recommendations. - Develop and manage channel budgets, ensuring effective allocation of resources to maximize ROI. - Stay informed about industry trends, competitor activities, and customer preferences. - Use market research to identify new opportunities and potential challenges.
Campaign Officer
Blibli.com
2022.08-2023.12
(a year)
(1 year 5 months) - Develop, implement and evaluate campaign and engagement strategies. - Lead on campaign pushes to deliver high-performing, innovative and effective online campaigns. - Identify appropriate data segments, monitor their communications and design effective calls to action, as part of sustained user experiences to further campaign goals. - Monitor changes in the external environment and respond quickly to shifts in external campaign circumstances. - Ensure campaign plans play to the organization's strengths in creative confrontation, mobilization, story-telling and investigations. - Remain abreast of political and social developments that could impact campaigns and projects. - Develop and implement strategies for campaigning with audiences online, on social media and through other communications. - Review Campaign Performances based on targets from total processing value, budget, customer and engagement. - Work closely with marketing, operations, finance, and analytics team for executing end to end campaign.
Sales Operations (Business)
Tokopedia
2022.03-2022.08
(6 months)
- Planned and executed with end to end LIVE Shopping Diskonvaganza from identifiying market trends and user demands, make content idea, until KOL's plan. - Created key strategies to increase creator's adoption - Manage end to end communication for both sellers and buyers in Play - Managed the end to end production for live shopping program i.e. KOL management, production assistant Research and shortlist potential KOL for live shopping program - Created brief and script for KOL for live shopping program - Content planning & researching for viral content or content that matched with specific criteria - Worked and coordinate with KOL production - Continuously review and find improvement points live shopping program - Reached 80k views and 800+ orders for highest achievement on Diskon Vaganza.
Sales Operations (Marketing)
Tokopedia
2021.09-2022.02
(6 months)
- Conceptualize develop and execute marketing campaigns from end to end. - Ensured smooth and timely execute for campaigns. - Team up with creative team, internet marketing and social media team for executing the marketing channel. - Evaluated marketing performance with the entire Tokopedia Play team. - Researched and developed marketing opportunities and plans, understand consumer requirements, identify market trends, and suggest system improvements to achieve the company's marketing goals. - Reached 500k+ viewers along with the product sold for successfully executing one of the content (Toko Mama Gigi) from marketing side.
Marketing Development
PT. Hoki Distribusi Niaga (HDN)
2021.02-2021.05
(4 months)
- Created marketing plan that can increase company revenues. - Cooperate with social media agency for social media innovation - Be familiar with advanced statistical analysis and research methodologies. - Evaluated demographics prices, distribution channels, and marketing outlets. - Set the cost of goods sold for product according to the market.
Logistics and Distributions
PT Astra Honda Motor
2021.02-2021.04
(3 months)
- Manage effective time to the market logistic execution regarding main dealer transporter and warehousing. - Co-designed department short, mid, and long term strategy VUCA situation.
Business Representative
Job2Go
2020.09-2020.12
(4 months)
- Responsible for utilizing job information on internet and record it to Job2Go database. - Collaborated with recruiters for publishing job vacancy.
Student Association Industrial Engineering
Himpunan Mahasiswa Program Studi Teknik Industri (HMPSTI)
2018.08-2019.07
(a year)
Ricky was trusted to filling the position of community service in HMPSTI. Community service at HMPSTI works to make people especially who needs help in financial, medical. Community service at HMPSTI not only helping people who needed but also university student, so they could gives their concern for needed peoples.
Vice President of Bakti 2018
Bakti 2018
2018.08-2018.10
(3 months)
Ricky was trusted to became vice president of Bakti 2018. Bakti 2018 was a program that HMPSTI made to university students who wants to help kids who strongly fight for their autism. Ricky and the others help autism children with make 4 weeks program that can help them to recover autism so they (autism children) could recover. Ricky and the others make an open volunteer to university student who wants to join Bakti 2018 project. Autism children was being accompnied with university student who joined the volunteer that Ricky and the others made.
Sales Staff
PT Matahari Department Store Tbk
2017.05-2017.06
(2 months)