Rhasapong
Bangkok, Bangkok CityNationality Thailand
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Work experience
Chief Executive Officer
Hashtag Digital Agency Co., Ltd2023.07-2024.04(10 months)- Project Leadership: Directed the successful delivery of high-impact projects, ensuring timely completion and exceptional quality through meticulous project management.- Digital Strategy Development: Crafted and implemented data-driven digital strategies, significantly enhancing brand awareness, online engagement, and lead generation.- Go-to-Market Execution: Designed and launched effective go-to-market campaigns for new products and services, achieving rapid market penetration and customer acquisition.- OOH Advertising Management: Orchestrated impactful OOH advertising campaigns, maximizing brand visibility and driving consumer interest.- Strategic Partnership Development: Established and cultivated strategic brand collaborations, expanding market reach, fostering mutually beneficial partnerships, and unlocking new revenue streams.- Operational Efficiency: Oversaw daily operations, optimizing processes, improving efficiency, and reducing costs to enhance organizational performance.- Strategic Negotiation: Conducted high-stakes negotiations, securing advantageous terms with partners, vendors, and clients.SEA Regional KOL Business Development Director
VSPN2022.08-2023.04(9 months)- KOL Engagement and Partnerships: Launched and led KOL engagement initiatives, crafting exclusive strategies to onboard key opinion leaders (KOLs). Cultivated and maintained strategic partnerships with industry leaders, solidifying VSPOs presence in diverse regions.- Networking and Special Projects: Networked extensively to initiate and manage special projects, leveraging these initiatives to achieve business objectives and strategic goals.- Market and Data Analysis: Conducted in-depth market analysis and utilized customer insights to guide strategic decisions and business planning. Analyzed potential revenue and growth opportunities, employing the Hotel model to secure top-tier talent and evaluate market outlook.- Brand Awareness and Revenue Growth: Enhanced brand awareness and engagement through innovative marketing and promotional activities. Leveraged VSPOs market position to boost brand recognition and explore creative revenue opportunities.Head Of Account Management
Ampverse2022.01-2022.08(8 months)- Expansion Strategy: Formulated and implemented expansion strategies to maximize brand visibility and revenue growth across the region.- Performance Management: Set and monitored targets and goals in collaboration with internal stakeholders, ensuring alignment with organizational objectives.- Strategic Partnerships: Identified, negotiated, and maintained strategic partnerships with key resources and accounts, driving business growth.- Business Development: Expanded new and existing business opportunities by leveraging industry relationships and networking.- Resource Management: Procured and allocated essential tools, resources, and talent to meet business objectives.- Standardized Planning: Developed and standardized plans to optimize organizational success.- Knowledge Transfer: Ensured effective transfer of process knowledge and local market insights within the organization.- Departmental Leadership: Defined and communicated departmental roles, responsibilities, KPIs, and OKRs, fostering a cohesive work environment.- Marketing Initiatives: Supported brands with next-gen consumer marketing strategies in the esports and gaming sectors through local and international promotions.Gaming Sales Lead
Ampverse2020.01-2021.12(2 years)- Sales Strategy: Developed and executed sales strategies to drive revenue growth and market expansion.- Client Management: Managed relationships with key clients in the gaming industry, ensuring high levels of satisfaction and retention.- Market Analysis: Conducted detailed market analysis to identify emerging trends and opportunities for business development.- Team Collaboration: Collaborated with cross-functional teams to deliver tailored solutions to clients and achieve sales targets.- Campaign Management: Oversaw the execution of sales campaigns, measuring their effectiveness and making data-driven adjustments.- Business Development: Identified and pursued new business opportunities, expanding the client base and enhancing market presence.Business Development Manager
KOL Media Ltd.2017.03-2019.12(3 years)• Oversee various successful campaign and resource allocation using various KOLs, PR distribution, Media Buy, and Strategy in achieving the most cost effective Branding, ROIs, CPIs.• In charge of Business development, relationship management, and business dealings with SEA vendors and media resources. • Research, developed, establish and integrate database of buying and sales team providing smoother transition of necessary working information. • Established extensive partnership and execute flawless cooperation’s with partners and vendors in the SEA region namely (SG, MY, TH, PH, ID) • In charge of SEA PUBG MOBILE (Tencent), IDENTIY V (Netease), Lords Mobile (IGG), TIKTOK (Bytedance), Huobi, campaign for outbound overseas marketing. • Mentor and lead team to achieve KPIs, provide task and assign opportunities for team mates to grow and shine.Operations Manager
Shanghai TaiZong Trading Co., Ltd. (上海泰宗贸易有限公司)2014.01-2019.12(6 years)- Supplier and Manufacturer Relations: Maintained and strengthened relationships with overseas manufacturers and suppliers.- Certification Management: Oversaw the import/export certification process for Southeast Asia, ensuring compliance.- Market Research: Conducted comprehensive market research to identify competitive pricing and shipping options.- Contract Negotiation: Negotiated shipping contracts and managed logistics for efficient product distribution.- Sales Distribution: Developed sales distribution channels and maintained an updated product database.- Documentation and Issue Resolution: Guided colleagues in documentation procedures and resolved import/export issues promptly.- Workflow Management: Managed team dynamics and overseas transactions, ensuring smooth operations.Business Development Executive
BFOODING2016.04-2017.02(a year)Build, manage, and maintain internal databaseSeek and Obtain new ClientsManage Customer and Supplier RelationsOversee campaign launch of Exhibitions with suppliers,Manage orders and inquires of clients.Supply chain and Inventory management for smooth flow of inventory for customers.Factory audits and inspection,Business Development Manager
Yuexing Technologies (Shanghai) Ltd. - Blatravel2015.01-2016.01(a year)- Relationship Management: Managed global relationships with OTAs, inbound land operators, and destination management companies (DMCs).- Product Development: Developed and packaged travel deals for the BlaTravel app, meeting user needs and platform requirements.- Team Building: Built and mentored a high-performing team, promoting effective workflow and strong work ethics.- Problem Solving: Efficiently resolved client issues, ensuring high levels of customer satisfaction.- Transaction Management: Managed overseas transactions, including payment follow-ups and invoice management.Oversea Marketing Specialist
ifree studio2012.03-2012.10(8 months)•Research Thailand’s market•Contact related companies looking for opportunities•Analyzed and Review company’s products.
Educational experience
Donghua University
Business Administration bachelors degreeThammasat University
managment technology
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