Work experience

• Business Director - APAC License and Key Accounts Business

  AMERICAN EAGLE OUTFITTERS INC.

  2021.08-2025.04

  (4 years)

  (3 years 9 months) Led a five member APAC team overseeing $100M+ omni-channel P&L for American Eagle & Aerie across Hong Kong, Thailand, Philippines, Australia, and India. • Achieved 30% revenue and 20% profit growth in HK, Thailand & Philippines by executing localized GTM strategies, leading cross functional teams and enhancing consumer targeting, pricing strategies, promotional campaigns, and merchandising; launched digital sales platforms to drive engagement and conversion. • Delivered 300% revenue growth in India by entering new sales channels, launching targeted campaigns, and improving supply agility through domestic sourcing that cut lead times by 40%. • Launched wholesale model with Myer (Australia), leading negotiations, localized assortment planning, and cross-functional rollout across IT and logistics—resulting in 10% revenue and 15% profit growth.
• Director of Business Development

  adidas

  2018.08-2021.07

  (3 years)

  6 years 5 months Key member of India’s Senior Leadership Team, leading cross-functional teams to develop and execute strategic business plans across markets and channels. • Drove 20% revenue and 5% profit growth in 2021 by leading execution of India SBP 2025, consolidating retail and franchise networks, and expanding digital and key account partnerships. • Spearheaded post-COVID-19 business recovery by stabilizing supply chains, optimizing store reopening protocols, and launching targeted marketing aligned with India Key Priorities—accelerating revenue normalization to pre- Covid-19 levels. • Led cross-functional teams in establishing a global tech hub and upgrading e-commerce platforms (Mobile App & CRM), enhancing site speed and personalization—resulting in a 30% increase in digital satisfaction scores.
• Head of Key Accounts at

  adidas Indonesia

  2015.03-2018.07

  (3 years)

  (3 years 5 months) Led a six-member team managing the €45M Indonesia key accounts business • Increased key account revenue from €30M to €45M by expanding category assortments (Originals, Running, Basketball, Football) and strengthening strategic business partnerships via Joint Business Plans and exclusive product launches. • Delivered 20% profit growth by renegotiating franchise terms, optimizing co-marketing budgets, and reallocating investment toward higher-margin categories. • Boosted team engagement by 30% and enhanced sell-through performance by implementing Adidas Global Sales Management training tailored to key account dynamics.
• Head- Retail Operations, Nokia Branded Retail (NBR), India

  Microsoft

  2011.03-2014.12

  (4 years)

  (3 years 10 months) Led the retail operations for the $60M Nokia Branded Retail (NBR) channel across India through cross functional collaboration with regional teams and franchise partners • Reduced retail footprint from 1,000+ to 600+ stores by analyzing consumer experience scores, conversion rates, and staff audit results. Implemented retail operations standards, achieving 15% cost savings. • Improved sales per store by 20% and partner profitability by 10% across 600+ stores by launching mobile handset insurance programs, introducing high-margin third-party products, and elevating in-store experience through Nokia retail standards. • Led Nokia Lumia 1020 retail launch in Italy, overseeing staff training, in- store marketing, and live demo programs—contributing to a 10% Windows OS market share milestone.
• Assistant General Manager

  adidas India

  2004.05-2011.03

  (7 years)

  (6 years 11 months) Led the $50M multi-brand distribution, key accounts and digital business in India, Nepal and Sri Lanka across 3,000+ Point of Sales with a team size of 10 across India. • Delivered 30% revenue and 20% profitability growth (2008–2010) by expanding modern trade, piloting CD-based digital ordering systems, and launching adidas on Myntra. Strengthened distributor/export capabilities across high-growth regions. • Expanded adidas footprint in Rest of North India by opening 50+ new stores via distributor-serviced franchise model—doubling store count to 100+ and delivering a 45% sales growth by end of 2008. • Executed Go-to-Market strategy in Rest of North India, growing regional business by 50% (2004–2006) through channel development, partner acquisition, and operational enablement.
• Area Sales Executive

  Gillette

  2002.05-2004.04

  (2 years)

  Led the sales and distribution for a diverse FMCG portfolio in UP West, India, overseeing seven territory officers, 50+ field staff and 149 distributors • Delivered 30% sales growth by optimizing Route to Market (RTM) strategy through improved distributor coverage, enhanced trade visibility, and tailored marketing campaigns. • Exceeded “Vector Plus” razor sales targets by 145% through rural outreach programs, distributor training, retailer activations, and targeted bundle promotions. • Surpassed Oral-B launch targets by 50% using region-specific GTM strategy, including retail seeding, strategic merchandising, and distributor activation.
• Process Engineer

  ICI India

  1998.06-2000.12

  (3 years)

  (2 years 7 months) Process Engineer at the 30Million Liters per annum (MLPA) ICI paints plant, Hyderabad • Improved paint manufacturing process efficiency by 10% and achieved $50K annual cost savings by redesigning workflows and eliminating production bottlenecks. • Attained ICI’s highest SHE (Safety, Health & Environment) compliance by leading audit initiatives and standardizing operational safety procedures across production lines. • Secured “ICI India Best Factory” award (1999) by implementing MRP (Material Requirements Planning) and MPS (Master Production Schedule) systems, improving Right First Time (RFT) product quality and reducing waste by 15%.

Educational experience

• Indian School of Business

  Marketing & Leadership

  2001.01-2002.01

  (a year)
• National Institute of Technology, Tiruchirappalli

  Mechanical Engineering

  1994.01-1998.01

  (4 years)
• Tashi Namgyal Academy, Gangtok

  Physics,Maths and Chemistry

  1985.01-1994.01

  (9 years)

Certificates