
PIYA
BUSINESS DEVELOPMENT
Female36 y/oBusiness Data AnalysisLive in ThailandNationality Thailand
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Work experience
BUSINESS DEVELOPMENT DIRECTOR
THAIDOTRUN CO., LTD.
2023.01-Current(2 years)
with a comprehensive technological system,
including registration systems, facial recognition photo search systems, race result delivery systems, and event
management systems for various types of sports.
• Successfully managed international clients from Indonesia, China, Brunei, Singapore, Vietnam,
Laos, Cambodia, Malaysia, and Japan.
• Led the launch of organizational products, conducting customer visits abroad to ensure successful
implementation.
• Proficient in internal systems, including photo search, white label service, race registration
platform, payment gateway and.
• Actively sought new projects to enhance product value, collaborating with international
contractors and overseeing projects for Photo Search and race registration platform.
• Maintained control over product timelines to meet commitments, ensuring efficient product
management.
• Provided leadership and coaching to the team, ensuring they were equipped to meet project
demands.
• Effectively controlled manpower resources to align with project requirements, optimizing team
performance.
• Conducted surveys and observed customer satisfaction through social media and events, utilizing
the system for feedback.
• Collaborated with the product development team to develop platforms and applications, focusing
on continuous improvement.
• Held the role of pricing manager for new products, ensuring competitive pricing strategies to
maximize user experience and profitability.
• Crafted compelling narratives for products to enhance the user experience and drive profitability.
• Supported the development of products on the business side, actively contributing to strategic
initiatives.
• Looking for the new project and new opportunity for partnership and support development team
on business side.
SHOP PLANNING MANAGER
FLASH EXPRESS (PH) CO. LTD. INC.
2022.01-2022.12(a year)
Flash Express is the first unicorn startup in Thailand and is expanding its business to tier one in Malaysia, the
, including delivery.
• Directed the establishment of Flash Express operations in the Philippines, including site selection,
market research, and project management.
• Managed budgets for renovations and marketing, reducing costs while maintaining high quality
standards.
• Building and maintaining strong relationships with the lessor, local government, and legal entities.
• Setting up operations on the system, LH route, and settlement before opening a new shop.
• Analyzing and making decisions for proper advertising in the proposed site.
• Managing the local site acquisition team and lease team.
• Conducting feasibility research to fit with the Philippines market.
• Being familiar with lease contracts and legal documents related to new branch business (e.g.,
notice letters, contract notarization, Affidavit of undertaking, special power of attorney, contract
modification letter, demand letter).
• Controlling the timeline of proceeding Business Permit with the revenue department.
• Estimating risks in lease contracts and coordinating with the legal team.
• Oversaw site acquisition, legal documentation, and risk assessment, ensuring compliance and
smooth operations.
• Supervised a team of 30 members, including contract teams and site acquisition officers, in
collaboration with local personnel in the Philippines.
SHOP ASSISTANT DIRECTOR & PLANNING MANAGER (HEAD OFFICE)
FLASH EXPRESS CO. (THAILAND)
2019.03-2021.12(3 years)
Flash Express is the first unicorn start up in Thailand which provides e-commerce
logistics services, including delivery service.
• Leading the planning team for opening new branches in Thailand.
• Controlling the procurement process for renovating and repairing new stores or existing shops.
• Monitoring and cooperating with the sales team, area manager, and the overall team to achieve
the company's goals.
• Managing the site acquisition team and lease team, achieving the opening of 100 Flash Express
branches within 1 year and over 300 branches within 2.5 years.
• Analyzing project feasibility regarding market demand, rules and regulations, and financial
considerations.
• Analyzing and relocating existing shops with high demand.
• Coordinating with the team for manpower and equipment preparation before store opening.
• Conducting market research for potential locations, competitors, and customer behavior.
• Controlling timelines and processing business permits for new branches.
• Estimating risks in lease contracts and coordinating with the legal team.
• Generating entries in the Flash system when the store is ready for operation and setting up LH
routes.
• Supervise a team of 15 members, including contract administrators and site acquisition officers,
ensuring efficient workflow and project delivery.
GENERAL MANAGER
KUANG FISHBALL FACTORY
2014.01-2018.01(4 years)
• Directed the production of processed food by managing inventory, transportation, and quality
control.
• Controlled operational budget, including manpower, raw materials, and cash flow.
• Engaged in market supply and demand planning.
• Oversaw the control of raw material purchasing from the initial destination and at the right
time.
• Conducted cost analysis of factory activities.
Educational experience
ASIAN INSTITUTE OF TECHNOLOGY
Master of agribusiness management
2012.05-2014.05(2 years)
Agribusiness Management for factory and supply chain
RAJAMANGALA UNIVERSITY OF TECHNOLOGY THANYABURI
Bachelor of Business Administration
2008.05-2012.04(4 years)
International Business Asministration
Languages
Thai
Native
English
Skilled
Chinese (Mandarin)
A little
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