PIYA

BUSINESS DEVELOPMENT
Female36 y/oBusiness Data AnalysisLive in ThailandNationality Thailand
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Work experience

BUSINESS DEVELOPMENT DIRECTOR

THAIDOTRUN CO., LTD.
2023.01-Current(2 years)
with a comprehensive technological system, including registration systems, facial recognition photo search systems, race result delivery systems, and event management systems for various types of sports. • Successfully managed international clients from Indonesia, China, Brunei, Singapore, Vietnam, Laos, Cambodia, Malaysia, and Japan. • Led the launch of organizational products, conducting customer visits abroad to ensure successful implementation. • Proficient in internal systems, including photo search, white label service, race registration platform, payment gateway and. • Actively sought new projects to enhance product value, collaborating with international contractors and overseeing projects for Photo Search and race registration platform. • Maintained control over product timelines to meet commitments, ensuring efficient product management. • Provided leadership and coaching to the team, ensuring they were equipped to meet project demands. • Effectively controlled manpower resources to align with project requirements, optimizing team performance. • Conducted surveys and observed customer satisfaction through social media and events, utilizing the system for feedback. • Collaborated with the product development team to develop platforms and applications, focusing on continuous improvement. • Held the role of pricing manager for new products, ensuring competitive pricing strategies to maximize user experience and profitability. • Crafted compelling narratives for products to enhance the user experience and drive profitability. • Supported the development of products on the business side, actively contributing to strategic initiatives. • Looking for the new project and new opportunity for partnership and support development team on business side.

SHOP PLANNING MANAGER

FLASH EXPRESS (PH) CO. LTD. INC.
2022.01-2022.12(a year)
Flash Express is the first unicorn startup in Thailand and is expanding its business to tier one in Malaysia, the , including delivery. • Directed the establishment of Flash Express operations in the Philippines, including site selection, market research, and project management. • Managed budgets for renovations and marketing, reducing costs while maintaining high quality standards. • Building and maintaining strong relationships with the lessor, local government, and legal entities. • Setting up operations on the system, LH route, and settlement before opening a new shop. • Analyzing and making decisions for proper advertising in the proposed site. • Managing the local site acquisition team and lease team. • Conducting feasibility research to fit with the Philippines market. • Being familiar with lease contracts and legal documents related to new branch business (e.g., notice letters, contract notarization, Affidavit of undertaking, special power of attorney, contract modification letter, demand letter). • Controlling the timeline of proceeding Business Permit with the revenue department. • Estimating risks in lease contracts and coordinating with the legal team. • Oversaw site acquisition, legal documentation, and risk assessment, ensuring compliance and smooth operations. • Supervised a team of 30 members, including contract teams and site acquisition officers, in collaboration with local personnel in the Philippines.

SHOP ASSISTANT DIRECTOR & PLANNING MANAGER (HEAD OFFICE)

FLASH EXPRESS CO. (THAILAND)
2019.03-2021.12(3 years)
Flash Express is the first unicorn start up in Thailand which provides e-commerce logistics services, including delivery service. • Leading the planning team for opening new branches in Thailand. • Controlling the procurement process for renovating and repairing new stores or existing shops. • Monitoring and cooperating with the sales team, area manager, and the overall team to achieve the company's goals. • Managing the site acquisition team and lease team, achieving the opening of 100 Flash Express branches within 1 year and over 300 branches within 2.5 years. • Analyzing project feasibility regarding market demand, rules and regulations, and financial considerations. • Analyzing and relocating existing shops with high demand. • Coordinating with the team for manpower and equipment preparation before store opening. • Conducting market research for potential locations, competitors, and customer behavior. • Controlling timelines and processing business permits for new branches. • Estimating risks in lease contracts and coordinating with the legal team. • Generating entries in the Flash system when the store is ready for operation and setting up LH routes. • Supervise a team of 15 members, including contract administrators and site acquisition officers, ensuring efficient workflow and project delivery.

GENERAL MANAGER

KUANG FISHBALL FACTORY
2014.01-2018.01(4 years)
• Directed the production of processed food by managing inventory, transportation, and quality control. • Controlled operational budget, including manpower, raw materials, and cash flow. • Engaged in market supply and demand planning. • Oversaw the control of raw material purchasing from the initial destination and at the right time. • Conducted cost analysis of factory activities.

Educational experience

ASIAN INSTITUTE OF TECHNOLOGY

Master of agribusiness management
2012.05-2014.05(2 years)
Agribusiness Management for factory and supply chain

RAJAMANGALA UNIVERSITY OF TECHNOLOGY THANYABURI

Bachelor of Business Administration
2008.05-2012.04(4 years)
International Business Asministration

Languages

Thai
Native
English
Skilled
Chinese (Mandarin)
A little
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