Work experience

• Corporate Finance Director

  Siam Consolidate Trading (DLHC Group)

  2024.09-Current

  (a year)

  · Oversaw financial strategy, planning, and analysis (FP&A) to support the company’s long-term growth. · Structured financial models for new business investments, product launches, and market entry strategy. · Developed annual budget, P&L forecast, and cash flow planning for both local and international businesses. · Coordinated with auditors, legal teams, and external stakeholders on corporate reporting and risk management. · Led cost control initiatives and working capital optimization, increasing operational efficiency. · Provided financial reporting to board members and executives, influencing strategic decisions.
• Business Development Director

  Natura Remadee Co., Ltd. (DLHC Group)

  2021.11-2024.08

  (3 years)

  · Led strategic direction and end-to-end business growth across a diverse beauty and health portfolio. · Initiated and launched new business models including overseas brand importation, OEM production, and medical device category. · Built cross-functional teams from the ground up (Regulatory Affairs, Import, International Purchasing) to support new business verticals. · Led the end-to-end establishment of a new cosmetics manufacturing facility — from feasibility study, location selection, machinery sourcing, and factory design, to regulatory licensing and production launch. · Expanded international distribution through exclusive partnerships in Southeast Asia. · Oversaw regulatory compliance (FDA, TISI, CUSTOMS), ensuring seamless product registrations and timely market entry. · Delivered comprehensive business analytics to guide executive decision-making — including market trends, competitor analysis, and margin optimization. · Championed new product introduction (NPD) strategy and presented business plans to key stakeholders. · Directly managed and mentored Business Development teams with clear KPIs and personal development paths.
• Business Development Manager

  Kuron Corporation Limited

  2017.08-2021.11

  (4 years)

  · Managed product portfolios (hair styling tools, appliances) with full P&L responsibility. · Identified and launched new product lines while maintaining existing brand performance. · Led supplier sourcing and negotiations to optimize cost structure and ensure competitive advantage. · Oversaw pricing, margin analysis, and strategic product positioning to align with company profitability goals. · Drove cross-department collaboration (Sales, Marketing, Operations) to ensure successful market entry and scale-up. · Supervised operational team performance and implemented continuous improvement processes.
• Business Development Manager

  The Cool Co., Ltd.

  2014.08-2017.07

  (3 years)

  · Directed supplier development and contract negotiation with global partners. · Implemented cost optimization strategies while maintaining product quality and delivery efficiency. · Strengthened procurement operations through standardized supplier evaluation and performance metrics. · Supported product competitiveness through deep market research and trend analysis.
• Assistant Project Manager (Chinese Game Portfolio)

  Asiasoft Corporation PLC.

  2013.05-2014.07

  (a year)

  · Led project management and revenue monitoring for Chinese online game business. · Managed a team expansion to support business scaling. · Drove operational excellence and cross-functional coordination to ensure timely launches.
• Sourcing and Marketing Manager

  Lenso Direct Co., Ltd.

  2012.03-2013.04

  (a year)

  Directed sourcing and product development for both domestic and international markets. Led pricing strategy, promotional campaigns, and new product launches. Oversaw Myanmar export operations, telesales team and advertising initiatives.
• Purchasing Manager

  Kuron Corporation Limited

  2010.11-2012.03

  (a year)

  Managed end-to-end supply chain for health & beauty products. Led procurement and vendor management to optimize costs and ensure business continuity.
• Oversea Purchasing Officer

  Modern Cass International Cosmetic Co., Ltd.

  2009.10-2010.10

  (a year)

  · Handled overseas procurement and regulatory approval processes (TISI, FDA). · Conducted factory audits and established distributor partnerships in China.

Educational experience

• Kasetsart University

  M.A. Finance

  2021.01-2025.01

  (4 years)
• Ramkhamhaeng University

  MBA Marketing

  2009.01-2012.01

  (3 years)
• Ramkhamhaeng University

  Chinese Studies

  2005.01-2008.01

  (3 years)

Certificates