Paulo

SVP Ad Sales & General Manager - LATAM
MaleSales Director/Sales Manager/Supervisor/Regional Sales Manager/SupervisorLive in BrazilNationality
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Work experience

  • SVP Ad Sales & General Manager - LATAM

    Siprocal
    2023.10-Current(3 years)
    2 years 5 months Invited to help Siprocal's expansion in Brazil. Full P&L ownership leading Sales, Marketing, Operations, HR, Customer Solutions, Agency Strategy and local GTM/Data strategies. Leading Gamers Club as well, including full P&L.
  • Vice President

    Siprocal
    2023.05-Current(3 years)
    (2 years 5 months) In charge of helping an amazing team of people to build the next level solutions delivering your products to users and monetizing them through various placements and strategies.
  • Director, Kwai for Business - Kwai Ads Americas

    Kuaishou Technology
    2021.09-2023.05(2 years)
    (1 year 9 months) Executive tasked with starting the the local operation of the Kwai for Business Platform Responsibilities included: - Recruiting over 60 people to date - Full P&L accountability - Leader of the Sales, Customer Solutions, Product Marketing, Business Marketing, Sales Operations and Projects teams - Responsible for Policies, Incentives, defining GTM strategy, resource allocation and defiing KPI's and goals for the region and teams - Key product development liason and reponsible for prioritizing the development priorities alongside the product leadership.
  • Country Sales Director - Kwai

    Brasil
    2021.06-2021.09(4 months)
  • Head of Sales - Tiktok for Business, Brazil

    Tiktok
    2020.11-2021.06(8 months)
    Brazil Helping a group of amazing people to start TikTok's media adventure in Brazil.
  • Lead Client Partner, LatAm

    Facebook
    2018.05-2020.12(3 years)
    (2 years 8 months) Responsible for the Gaming Vertical Strategy in LATAM as well as the execution. Responsibilities include creating, approving and executing the regional strategy for Customer Engagement, Revenue Growth and Resource allocation. Manage the acquisition program, which include finding, onboarding and growing new partners in the region. Be the gaming spoken person and POC for all gaming related events. Develop all Gaming sub-verticals in the region. Cultivate C-level relationship with advertisers, partners, agencies and key industry stakeholders.
  • Co-Founder & Board of Directors Member

    ABlab - Marketing de Performance
    2015.08-2019.02(4 years)
    4 years 2 months (3 years 7 months) Moved from an executive position to the advisory board, supporting the CEO and other directors on strategic decision making, planning, goals setting and major milestones.
  • Co-Founder & CEO

    ABlab
    2015.01-2018.05(3 years)
    (3 years 5 months) An horizontal Digital Marketing agency, not charging media commissions or percentage, focused on data driven creativity and 100% performance oriented We went from 2 to 42 people in 16 months, 28 active clients including Sodexo, Citroen, Basf, Warner, Ultragaz and many other changing the landscape and how people see digital marketing strategy
  • Managing Director - Americas

    Ankama
    2013.07-2015.01(2 years)
    (1 year 7 months) Executive recruited to help the transmedia french group to consolidate their position in Latin America and expand their presence in North America. Recruited to consolidate Ankama's growth within the region, set up local operational offices and entities and expand the presence in important countries Responsibilities Includes: Full P&L ownership, Creation of Regional budgets including OI and OPEX objectives and targets, Manage 2 Offices and 5 remote contributors, Grow the business and product presence on consolidated countries, Coordinate Global Business Intelligence team (WW responsibility), Responsible for the company WW monetization strategy of the online products, Coordination of Marketing, Sales, Production, Trade Marketing, Customer Support and Community Engagement strategy creation and implementation
  • General Manager - Brazil

    Riot Games
    2012.02-2013.05(a year)
    (1 year 4 months) Executive responsible for starting up Riot Games operations in Brazil, including recruitment of over 40 professionals to date (May/2013), entity incorporation and defining League of Legends Launch and growth strategy. Responsibilities includes: Full P&L ownership and accountability, Budgeting and OPEX/CAPEX Analysis, Recruiting and Hiring the core team, Defining and executing Marketing, Communications and Engagement Strategies, Territory development and KPI Tracking, Team Management and Development, Regular QBRs, Setting up new facilities Results Included: Launching of PT-BR portal, including full CMS and content localization, Full Data center implementation, Negotiation and integration of online payment platform, Significant Installed and Active base growth MoM - exceeding 500%, Revenue growth exceeding 1.000% in 8 months, Achieved operational profitability within months of platform launching
  • COO & Managing Director

    Mentez
    2011.06-2012.02(9 months)
    Activities: Executive responsible for managing all publishing operations, 85 headcount and 3 offices: São Paulo, Brazil – Bogota, Colombia – Mexico DF, Mexico. Responsible for all Sales, Marketing, Business Development, Customer Support, Business Intelligence, Technology and Creative teams and initiatives at the company. Full P&L accountability. Responsible for all Strategic decisions, including new product selection and release. Responsible for all Monetization, Retention and Acquisition strategies and implementation. Responsible for market, corporate and business development, including expanding the operations to Latam, transitioning the company to Mobile and Facebook and creating a web and online gaming business unit.
  • COO & Managing Director - Latin America

    Aeria Games & Entertainment
    2010.06-2011.06(a year)
    (1 year 1 month) Responsibilities: Executive in charge of setting up the entire regional operation including the recruitment of 28 full time employees, the incorporation of the subsidiary and set up of the regional office, in only 4 months. Full P&L ownership and accountability; Development of all online and offline marketing strategy; Budget management; Payment gateway negotiations; Affiliate program partnership negotiation and Strategic Relations development;
  • Biz Dev Manager - Latin America

    Skullcandy
    2008.01-2009.12(2 years)
    Responsibilities include managing a team of sales reps with 12 people, be the main point of contact for all current distributors, retailers and other accounts, open, enable and develop new accounts, develop and execute sales strategies, managing a complete P&L, sales productivity, marketing plan implementation and reporting and marketing budget.
  • Senior Manager, Graphics Products and Infrastructure (POST ATI职位:MERGE)

    AMD
    2004.01-2007.10(4 years)
    (3 years 10 months) Main Activities / Results to Date: Business Unit Management including: sales, marketing and communications individuals, Product P&L development and analysis, budget planning, strategic and goals plan development and implementation, executive presentations and quarter business reviews,

Educational experience

  • Universidade Anhembi Morumbi

    communications
    1999.01-2002.01(3 years)
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