(1 year 2 months) 9 years 5 months

(6 years 2 months) • Formulating effective sales strategies and plans to expand in the distributions market. • Appoint strategic distributors in the three main cities in Saudi (Dammam,Riyadh and Jeddah). • Quarterly review with the distributors to draw plans to sustain their grows. • Monthly forecast in coordination with TRIDONIC’s supply chain in Dubai and Austria to ensure meeting the Market requirements. • Assess present and future needs, trends, problems and profit opportunities in the market. • Preform Seminars and lectures to educate the market about TRIDONIC’s newest technologies.

(3 years 4 months) • Achieve Sales Revenue and Gross Profit growth in line with the TRIDONIC vison and growth strategy for the region. • Develop long term plans with the local OEMs to ensure meeting their technical Sales and design-in requirements. • Make sure that product certifications are aligned with SASO standards. • Provide technical supports to OEMs through constant meetings with the end- users, contractor and consultants • Conduct technical seminars to the OEMs Sales, Marketing and technical teams to keep them updated on TRIDONIC’s newest technologies. • Frequent monitoring and reporting of market trends as well as competition activities. Collaborate with global segment/product management and technical teams • Effective usage of SAP SD & CRM tools for Project and Potential opportunities management

(1 year 11 months) • Provide technical support to our managers and clients. • Knowledge with TRIDONIC control gears and OSRAM lighting products. • Preform Quality and performance tests on the products' control gears and LEDs • Prepare technical data sheets for our assembled LED display products. • Sustain a strong relationship with our clients and suppliers. • Conduct technical seminars to our clients. • Supervise the company's production line • Attend regular meetings and prepare presentations. • Prepare lighting designs throughout Dialux