Work experience

• Product Executive

  Tech Data Distribution (Singapore)

  2024.09-Current

  (a year)

  · Collaborating with vendors and internal stakeholders to develop and execute joint go-to-market strategies and planning, driving revenue growth and profitability increase by 60% across assigned product · Lead partner-focused initiatives including co-branded campaigns, sales enablement programs, joint go-to-market strategies to grow partner pipeline and engagement, increased partner engagement by 40% · Building and maintaining strong operational vendor and partner relationships, managing target alignments, incentive programs and driving partner-led pipeline growth through Marketing Development fund (MDF) and joint GTM execution · Supporting partner recruitment, onboarding and performance tracking to ensure effective partner coverage and business expansion · Coordinating cross-functional teams (Sales, Marketing, Technical) to ensure seamless partner experiences and execution of vendor programs to maximize commercial outcomes · Contributing to sales forecasting, pipeline accuracy and reporting to support commercial decision-making and partner growth opportunities
• Associate Partner Development Manager

  VMware

  2022.07-2023.12

  (2 years)

  · Strategic Program Planning, Recruitment, Budgeting, Monitoring and Reporting for key partner programs · Ownership and management of end-to-end operations for 2 key APAC Partner Programs including building of business cases, contracting, program enquiries and all communication within the APJ region. · Increased partner engagement for both programs by 30% through effective communication, relationship management, business case support and incentive alignments · Served as a key liaison for the APJ and Greater China Regions for 1 of our Key Flagship Partner Programs, tailoring program messaging to local market trends and cultural awareness. Which further increased my understanding of the market readiness, trends, and cultural awareness across the different regions. · Conducted quarterly reviews, consolidation and ROI analysis of program data for both key partner programs, leading to an increased partner participation rate of 30% and 40% ROI improvement for both programs · Played a key role in the APJ Partner Program team to understand and articulate latest Partner Connect (our main partner program) updates within our team to ensure clarity, alignment and consistent execution of program changes · Delivered weekly sales performance/revenue tracking via excel by tracking our sales pipeline, deal sizes, mapping out progress in deals, resulting in 20% acceleration in deal velocity · Involved in our new partner acquisition project through ideation, development of partner presentations and providing feedback to contribute to the success of the project
• junior Account Executive

  EventX

  2022.01-2022.06

  (6 months)

  · Managed B2B sales (corporate clients) across Singapore, Hong Kong, China and Taiwan markets · Conducted virtual demos, contract negotiations and managed onboarding for mid-market clients · Developed and executed inbound and outbound strategies with marketing to increase pipeline, leading to a 30% growth in outbound leads · Contributed to campaign planning to drive client acquisition and revenue growth · Mentored and collaborated with my SDR, resulting in increased outreach productivity and higher conversion rates
• Sales Development Representative

  EventX

  2021.07-2021.12

  (6 months)

  · Prospected and qualified leads via Cold Calls, Emails and LinkedIn · Handled the Singapore, Hong Kong, China and Taiwan Markets · Built a healthy pipeline with targeted prospects in Salesforce while ensuring CRM accuracy · Ranked #1 in inbound lead conversion for 2 consecutive quarters · Identified prospect needs and value proposition offering to set up sales-qualified meetings for our account executives · Close collaboration with Account Executives to achieve sales goals and improve pipeline health
• Sales Development Intern

  Cove

  2021.03-2021.07

  (5 months)

  · Liaising with potential tenants to understand their requirements, share property information, arrange viewings, and on boarding them to COVE · Achieved highest closing rate for 2 consecutive months by optimizing lead management and follow-ups. · Curating listing content and translated materials (English to Chinese) for online platforms (Facebook, Chinese Forums, Wechat) · Collecting customer feedbacks to improve overall lead-to-lease journey
• Human Resource Intern

  Mothercare (S) Pte Ltd

  2020.03-2020.06

  (4 months)

  · Streamlined HR databases and processes, boosting efficiency by 30%. · Supported payroll, bonus administration, and employee documentation. · Led revamp of internal communications (posters, slides, newsletters). · Assisted with government grant applications, increasing approval success by 20%.
• Cabin Crew

  Jetstar Asia Airways

  2018.03-2018.08

  (6 months)

  · Ensure passenger safety and high-standard service delivery on regional flights. Up-sold duty free products and provided English and Chinese announcements

Educational experience

• University of Birmingham

  BSc (Hons) Business Management with Industrial Placement

  2019.07-2022.01

  (3 years)

  Fundamentals of Leadership, Business Economics, Managerial Finance, Operations Management, Services and Relationship Marketing, Business Accounting, International Marketing, Events Management, Consumer Behavior
• Ngee Ann Polytechnic

  Diploma in Tourism and Resort Management

  2016.05-2019.05

  (3 years)

  Events Management, Leisure and Lifestyle Management, Business Communication, Service Experience Management, Hospitality Business Management, Food and Beverage Management, Tourism Law

Languages