• Spearhead regional BD and sales for enterprise SCADA platforms, MES, and intelligent factory across Singapore, Malaysia, and Thailand • Signed Sorba.AI (US-based AI/ML platform) as official reseller, expanding ATS portfolio into advanced industrial analytics and AI-driven manufacturing solutions • Established MOU partnership with G Element (Singapore) enabling integrated smart building and digital twin solutions for enterprise clients • Built pipeline across manufacturing verticals in Malaysia and Thailand; progressing two S$500K+ opportunities through active vendor qualification and site-assessment stages

• Founded and led a dedicated department focused on digital-sustainability convergence across ASEAN, aligning enterprise solutions with Singapore's ISO 14064 standards and corporate decarbonisation goals • Developed BD strategy integrating GHG Protocol reporting and sustainability metrics into enterprise solution proposals; collaborated with external industrial partners to drive market awareness campaigns • Analysed internal SCADA business data to deliver actionable market insights for departmental strategic review

role asDigital Transformation Evangelist & Trainer, April 2021 – October 2023) • Managed ICONICS SCADA, MELSOFT MaiLab, and MELSOFT Gemini product portfolio across ASEAN; facilitated feasibility studies and customer-specific solution design for industrial sales verticals • Supported system integrators and channel partners in co-developing implementation strategies; managed product roadmap alignment with regional market demands • Conducted 15+ internal and partner webinars on digital transformation, SCADA, and Industry 4.0 strategies; developed training materials and OT/IT convergence implementation guides for system integrators

• Led BD and marketing for ICONICS SCADA across ASEAN; established strategic channel partnerships in key markets and designed account-based marketing campaigns targeting enterprise manufacturing accounts • Evaluated and established new market partnerships in Brunei and Cambodia; developed marketing collateral, case studies, and solution briefs for the manufacturing vertical

• Grew ICONICS SCADA revenue 8× (USD$100K → USD$800K annually) within 24 months through structured channel partner recruitment across 6 ASEAN markets and targeted ABM with top-tier manufacturing accounts • Secured JTC J-Ops Command Centre (S$4M) and Ascendas-Singbridge Asset Optimisation Centre (S$1.2M) — two of the largest SCADA deployments in Singapore at the time • Generated S$320,000 in annual recurring revenue through 6-year SupportWorX maintenance contract with JTC; expanded partner network by 30%, resulting in 45% growth in partner-driven revenue • Established market presence in Vietnam, Brunei, and Cambodia through systematic partner recruitment; trained 200+ sales professionals and system integrators on ICONICS SCADA architecture

• Managed enterprise accounts across manufacturing, facilities, and logistics sectors; grew portfolio deal size by average 20% through cross-selling MELSOFT Gemini and MaiLab into existing ICONICS customer base • Developed long-cycle opportunity management and account review cadence that increased repeat business and set the foundation for the JTC and Ascendas-Singbridge landmark wins secured in the subsequent role

• Managed sales of IoT-enabled smart lighting and facilities management solutions across Southeast Asia; secured multi-site projects (S$5M+) with Keysight and Agilent achieving 50–70% energy cost savings • Established channel partner relationships across Singapore, Malaysia, and Thailand

• Sold enterprise BMS and HVAC controls to large commercial and industrial facilities; managed 15+ active accounts with combined annual contract value of S$2M+; achieved 30% YoY territory growth

• Represented Advantech industrial computing and IoT platforms to manufacturing and telecommunications customers; grew territory revenue by 25% YoY through systematic account development and partner channel management

• Managed sales of OKI telecommunications equipment; expanded territory coverage by 40% through systematic market prospecting and partner development; exceeded targets by 15–20% annually Earlier Roles (2000–2005) Hakuto Co., Ltd. — Sales Executive, Electronic Components (2002–2005): Multi-territory management across Singapore, Malaysia, and Brunei for Japanese electronic connectors to manufacturing, automotive, and aerospace OEM customers; 25% YoY growth.