Mariana

Moscow, Moscow CityNationality
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Work experience

  • Commercial Director

    Igor Krutoy Music Academy
    2021.03-Current(4 years)
    • Sales & marketing (online strategy & offline activities) • GR • Audio branding • Extension of product portfolio• Customer retention (increasing their lifetime and reducing churn)• Development of new business/partnership opportunities• Action planning to maximize product performance• Achievement of sales team targets• Clients’ relation and cooperation• Commercial terms negotiation• Search for new clients and business lines, development of client strategies
  • Specialty Leasing Director

    ADG Group
    2018.11-2020.04(a year)
    •Creation of the specialty leasing department (all procedures, regulations, guidelines, the team)•Specialty leasing strategy for 39 community centers•Development of specialty leasing concept (tenant mix, rental income estimation)•Negotiations with all tenants•Creation of new projects and business lines in specialty leasing•Comprehensive market analysis and forecast•Project management •Full communication and control with the contractors •B2B and B2C marketing program development and implementationAchievements:oSuccessful SL program rollout of the first center Angara – 70% of GLA leased by the opening, first PLA signed 9 months prior to the openingoInternational retailers signed and opened (50% of all international tenants in the center are kiosks)oSpecial turn-key project – Angara fresh-marketoEffective property management (zero accounts receivable)o40-80% GLA leased 4 months prior to the opening of 5 other upcoming malls
  • Specialty Leasing Director

    ITD Properties
    2017.01-2018.11(2 years)
    - Management of successful leasing and property management of shopping malls in company portfolio (Columbus, Festival, Shchuka, Kashirskaya Plaza, etc.)- Development of specialty leasing concept (tenant mix, rental income estimation)- Budget control- Development of long-term relations and fruitful cooperation with the landlord- Re-negotiation of leasing terms- Leasing strategies for all shopping malls stated above- Searching for new projects to expand companys portfolioAchievements:o95-130% budget monthly performance of each projectoBusiness development (new center in company portfolio)oRoll-out of specialty leasing program at Kashirskaya Plaza (67% kiosks opened by technical opening of the mall)oSuccessful renegotiations with landlords (over 40% reduced expenses)
  • Leading specialty leasing manager

    ITD Properties
    2016.04-2016.12(9 months)
    My key goal is to manage the successful leasing and property management of Columbus shopping mall specialty leasing program, namely:- tenant mix (kiosks, RMU, promo, vending), estimation of leasing income- tenant coordination (prolongation, termination, re-leasing)- development of new leasing strategy and opportunities- development of long-term relations and fruitful cooperation with the client- brokerage, searching for new tenants, including the ones not presented in the market- commercial terms negotiations, signing lease agreements- analysis of turnover and income of the tenants- contol of receivables- project workflow
  • Consultant, Concept Development group, Retail Department

    JLL
    2012.10-2016.01(3 years)
    Building long-term and trustful clients relations and searching for new projects for the company’s retail portfolio (including initial contacting and full contract negotiation). - Involved in business development activities of the department: commercial offers & presentations preparing, pitches implementation, tendering procedure and workflow. - testing of tenants’ demand (pre-brokerage) at the early stage of retail scheme implementation (concept development). - responsible for feasibility study, retail analysis and retail real estate market research Projects involved: Kashirskaya Plaza, Centralny Detsky Magazin on Lubyanka, Favorit, Mega, Respublika Plaza (Astana), Europa (Lipetsk), Galeria Krasnodar, a number of malls in Russia and Kazakhstan. Clients: ENKA, Renaissance Development, Optima Development, TPS Real Estate, IKEA, Central Properties, Platforma, X5 Retail Group, Morton.
  • Project Coordinator at Retail Department

    Colliers International | Russia
    2012.03-2012.10(8 months)
    My duties included coordinating current workflow on all projects in Retail department portfolio and preparation of tendering documents and pitch presentations
  • Translator/Interpreter

    The National Center for Development of Innovative Technologies (NC DIT)
    2010.08-2012.03(2 years)
    My responsibilities included verbal and written Eng/Rus communications and translation; translation of business correspondence, agreements, tendering documentations, articles for professional media, localization of software and web-data. I was involved in marketing routine: arrangement of conferences and workshops, research and copy-writing articles on relevant topics and placement in professional media, etc.
  • Database assitant (internship)

    Forward Media Group
    2009.08-2009.08
    Implementation and day-by-day support of the clients’ data base for Hello! and Hello Icons magazines of the group, administrative support

Educational experience

  • Lomonosov Moscow State University (MSU)

    Area studies (Western Europe) and linguistics (French, English) russian federaion diploma on higher education
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