MARCUS LIM CHU

Business Development Manager
MaleBD ManagerLive in MalaysiaNationality Malaysia
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Work experience

  • Business Development Manager

    Jasa Integritas Malaysia Sdn. Bhd (Integrity Asia)
    2024.01-Current(2 years)
    o Client Base Expansion Nationwide and Internationally: Successfully expanded the client portfolio by establishing profiles for 8 new high-consumption clients across diverse sectors, including banking, oil & gas, and retail. Additionally, onboarded over 70 medium-consumption clients in key markets, including Peru, the United States, China, Hong Kong, the United Kingdom, and Singapore. This strategic growth significantly enhanced the company’s market presence both domestically and abroad. o Contract Acquisition: Secured 5 contracts worth RM50,000 each with high-consumption clients by delivering exceptional customer service and maintaining consistent follow-up. This proactive approach not only facilitated the closing of deals but also fostered long-term relationships. o Market Penetration for New Service - Successful Service Introduction and Closing: Effectively penetrated, introduced and closed new services such as Mystery Shopping and Asset Tracing, previously untapped by sales personnel in Malaysia, to government agencies, investment banks, and law firms. Conducted in-depth market research to analyse competitor pricing and strategies, which enabled effective price positioning and facilitated a successful entry into these new markets. o Client Reactivation: Successfully re-engaged a number of long-lost clients, reigniting their interest in our services. Maintained ongoing communication to ensure they remained connected to the company, thereby restoring valuable business relationships.
  • Marketing Business Development Executive

    Tan Chong Ekspres Auto Servis Sdn. Bhd
    2022.01-2024.01(2 years)
    o Strategic Campaign Execution: Successfully delivered three major campaigns/projects that exceeded the sales target by 25%, generating over RM1 million in revenue. Developed these initiatives through comprehensive market surveys, data analysis, competitor assessments, and cost evaluations. This included optimising price positioning and calculating Return on Ads Spend (ROAS), while collaborating with suppliers and sales kit vendors for effective Point of Sale Materials (POSM) and conducting service advisor training. o Revenue Growth: Achieved a 1.5% increase in sales revenue by spearheading Business Analysis & Development initiatives, as well as conducting in-depth analysis of parts and accessories management. This strategic approach facilitated better decision-making and enhanced product offerings. o Improved Service Retention: Enhanced service retention rates by 2% through targeted TTL (ThroughThe Line) and BTL (Below The Line) marketing and advertising efforts, significantly boosting brand awareness and customer loyalty. o Customer Satisfaction Improvement: Reduced customer complaint rates by 3% by implementing and maintaining Corporate Identity (CI) and Retail Visual Identity (RVI) standards. Organised nationwide workshops to ensure consistent, hygienic service delivery, creating an exceptional in-store experience for customers while providing operational support to the sales floor. o Event Coordination and Leadership: Played a key role as an organiser and committee member for the Quarterly National Aftersales Conference, successfully coordinating logistics for 100 guests. Served as the emcee for the event, ensuring a smooth agenda and receiving positive feedback from guests and management for the professionalism and effectiveness of the event organised by my team.
  • Senior Sales Executive

    Valiant Equipment Sdn. Bhd
    2021.01-2022.01(a year)
    o Client Base Expansion: Successfully expanded the client portfolio by developing new relationships, securing one high-volume food packaging client and three manufacturers in the food packaging and gloves sectors. This initiative not only diversified the client base but increased overall revenue streams. o High-Value Contract Acquisition: Secured a significant RM500,000 contract with the new high- consumption food packaging client. Achieved this through exceptional customer service and diligent follow-up, which built trust and confidence, ultimately leading to a successful close. o Market Penetration for New Products: Effectively introduced new products to gloves manufacturers by conducting thorough market research. Analysed competitors’ pricing strategies and market activities to ensure optimal price positioning, facilitating entry into this new market segment. o Cost Savings Initiatives: Achieved savings of RM100,000 for the company by identifying and sourcing new suppliers. Developed and maintained long-term relationships to ensure reliability and quality. Additionally, streamlined overall costing processes, including freight arrangements (DDP, CIF, FOB,etc.), to enhance operational efficiency and reduce expenses.
  • Sales Executive

    Muda Paper Mills Sdn. Bhd (Intrapac Trading (M) Sdn. Bhd)
    2019.01-2021.01(2 years)
    o Achieved Monthly Sales Milestone: Consistently generated personal monthly sales revenue of up to RM1.4 million by leveraging in-depth market research to analyse competitors’ pricing movements and promotional activities. o Client Reactivation Success: Proactively reactivated a number of long-lost clients, reigniting their interest in our products and fostering long-term loyalty. Maintained communication to ensure these clients remained engaged and consistently purchasing, effectively restoring valuable business relationships. o Promotional Strategy Development: Contributed innovative ideas for various promotional strategies, including discounts and rebates, which drove product visibility and increased sales volume.

Educational experience

  • ASIA PACIFIC UNIVERSITY

    Marketing Management
    2017.01-2019.01(2 years)
  • Business Administration
    2015.01-2017.01(2 years)
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