Shelly

Regional Sales Manager
Petaling JayaNationality Malaysia
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Summary

I have total 27 years working experience in industries like consumer lifestyle products, Retail and FMCG. My roles were mainly in Sales and marketing targeting wholesales, departmental stores. I have proven skill and knowledge of sales, marketing and business management. I am seeking for new opportunities and open for roles like Head of Business Management, Head of Sales, Head of planning.

Work experience

  • Regional Sales Manager

    Double Snack & frozen food industry sdn bhd
    2024.01-Current(3 years)
    To provide leadership, direction and control for the success of Sales team (Modern Trade) in order to ensure the realization of the short-term sustainability and long-term growth of the business. * Strategize and identify the growth levers for each key account (Modern Trade Retailers) in order to achieve business goals. * Lead and drive the Sales Team to achieve the company’s sales targets within budgeted expenditure. * Develop and implement sales plans and strategies which include sales forecasts to achieve business sustainability in line with the parameters agreed with the Management. * Manage and control approved budgets to ensure effective and efficient utilization as well as with highest ROI. * Engage and develop strong relationship with all key customers to ensure maximum customers' satisfaction. * Expand customer base and develop new business opportunities (e.g. new customer, new products range B2B & all regional Distributor. & etc.) * Coach and develop sales team capabilities in term of skills & competencies as well as Technical & Products Knowledge. * Collaborate with inter department to ensure effective & efficient operation as well as supply chain process. * To perform any other tasks and assignments as directed by the management from time to time. Qualifications Show less
  • Senior Channel Sales Manager

    Red Bull
    2023.01-2023.06(6 months)
  • Head Of Business Management

    The Gurkhas Group (G3S) Holdings Limited
    2021.06-2022.12(2 years)
    Develops sales strategies and approaches to all relevant platform services. Maintaining and increasing sales of company's products. • Meeting the targets and goals set clients. • Establishing, maintaining and expanding customer data base. • Servicing the new and existing customers. • Increasing business opportunities through various routes to market. • Setting sales targets and Projection. • Funds collection bills from contra client
  • Group Head Event and sales Manager

    Nicsmann by lewre
    2018.01-2020.05(2 years)
    • Organize customized customer events. • Ensure operation team and kitchen team fully capture all agenda rundown of events • Brief and understand to clients need. • Take Full responsibility of events payment being capture by pop systems. • Digital media posting as Instagram /Fb/Company platform page. • Review of feedback of market trend. • Plans of social content • Co-brand campaign
  • Sales Manager (Retail and FMCG)

    Manpower
    2017.01-2017.12(a year)
    •As account manager part of Recruitment /payroll /clients is a core function of human resource management. The first step of recruitment refers to the overall process of attracting, selecting and appointing suitable candidates for jobs within an organization. •Handle Key Account (New base) clients •Handle associate 1,200 Headcount
  • Regional Sales Manager

    PT Indofood Sukses Makmur Tbk
    2015.06-2016.12(2 years)
    Responsible for Area Sales & Promotion manager, leading and managing Central and southern Team to ensure solutions via aggressive and value-based market penetration strategies for key chains MT as follow ( Tessco ,Giant, Aeon,Jusco,Aeon Big,Mydin,The Store and Econsave) • Maintaining and increasing sales of company's products • Meeting the targets and goals set for your area • Establishing, maintaining and expanding your customer base • Servicing the needs of your existing customers • Increasing business opportunities through various routes to market • Setting sales targets for individual reps and your team as a whole • Recruiting and training new sales staff • Allocating areas to sales Executive/promoter • Developing sales strategies and setting targets • Monitoring your team's performance and motivating them hit targets • Compiling and analyzing sales figures • Possibly dealing with some major customer accounts yourself • Collecting customer feedback and market research • Reporting to GM • Keeping up to date with products and competitors. Show less
  • District Sales Manager (Retail Division)

    Toshiba
    2012.05-2015.04(3 years)
    • Achieve monthly sales quota set. • Identify and develop new business opportunity in Regional Singapore /Malaysia market. • Approach and convince potential customers for Toshiba Multi-Functional Photocopier and Toshiba Key phone system, Notebook software & hardware. • Organize and conduct product presentations and demonstrations to the prospective customer. • Prepare sales proposal /quotation for submission to potential customer. • Prepare sales related report for superior review • Perform any other duties that may be assigned from time to time. • Conducting activities such as product review and event. • Traveling is requested base on project allocation. • Recruit a team of high caliber sales, introduce strong sales processes, support the development of a full pipeline of sales prospects, engages customers and Partners at the executive level, motivate the sales team, resolve conflicts, remove barriers and provide recognition in the pursuit and achievement of sales revenue and profitability. • Define a vision and create a winning strategy that draws upon the strengths of SAP and responds to specific market needs, generating competitive advantage on existing markets and developing consistent new revenue streams that will guarantee short and long term achievements. • Develop and apply in-depth understanding of SAP’s processes/ procedures and sales tools/systems as well as enterprise market, including industry, marketplace, strategies and trends, competitors and competitive tactics to develop an effective long-term sales strategy and plan. • Demonstrate outstanding execution track along sales cycle, ensuring SAP’s sales methodologies and common processes are in place and defining clear territory engagement guidelines. Show less
  • Regional Sales & Marketing Manager (Retail Division)

    Sennheiser
    2009.10-2012.04(3 years)
    • Was a Principal company. Nature of Business was handling of Company Outlet Retailing dealer & wholesale, hyper-market and department store. • Handle management Key account and Distribution Key account to location Bangsar mall, KL Pavilion Epi lifestyle with 6 retail stores, Machines 5 stores, Adidas (M) 5 stores CG Penang market , KLIA airport ,LCCT . • To lead and develop a team of sales and support the team to achieve goals & targets. • To manage sales plan and marketing A& P activities into company and value business partner with a positive channel towards continuous improvement and growth. • Involve in business development and marketing strategies. • Formulation of marketing plans, market identification /targeting market trends observation /customer behaviors ,sales presentation, post sales analysis • Providing sales counter training demonstration to dealer retail store. • Meeting deadlines for all reports required within the group. • Reporting to Director daily.• Airport KLIA/LCCT Retailer Handling visit by weekly ensure all business in moving well and sales support etc. • To create brand awareness by having relevant marketing activities with customers and establish long term relationship with customers. • Preparation of proposals and negotiation of contract, provide presentations and promote our products & services and do the sales analysis. • Providing a marketing plan for sales team for motivating and monitoring the performance to achieve company’s sales. • Set a sales target for each key accounts /team as well develop sales incentive programs • To ensure the sales budget is met and collection done promptly. • Conduct market intelligence to dateline competitor’s activities. Show less
  • Channel Sales Marketing Manager

    Samsonite
    2007.05-2009.08(2 years)
    • Principal company Nature of Business Handling of Company Outlet Retailing dealer & wholesale, hyper-market and department store. • Branch Location Handling Bangsar ,Pavilion ,time Square ,Great Eastern Tropicana,Queensbay (Png),Gurney (Png) East coast (Kuantan)KL Sentra,Mid valley,Sunway Pyramid,The Gardens,Terbrau city (JB) Spring (Kuching),1 Borneo (KK),Starhill Gallery,Subang Parade. • Departmental Store Handling :- Isetan (KLCC,Lot 10,The Gardens) Sogo Pernas Robinsons The Gardens Tangs Pavilion Parkson (KLCC,1 Utama,Pavillion,Sunway,Subang Parade) Airport Retailer Handling Valiram, Group,Megamail • Major dealer & wholesale Handling Universal Traveller,Planet 1 Degree,Travel for all ,Cuir,Boutique,wing Business Centre ,World Luggage • To identity new business and grow existing business sales channels/partners • Ensure strategies & execute sales plan to win new business and timeline for achieve goals & sales target. • To create brand awareness by having relevant marketing activities with customers and establish long term relationship with customers. • Preparation of proposals and negotiation of contract, provide presentations promote our products & services and do the sales analysis. • Provided a sales team marketing plan such as motivating and monitor the performance to achieve company sales. Show less

Educational experience

  • Tunku Abdul Rahman University College

    Bachelor's degree, Business Administration and Management, General
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