- Develop all technical communication planning for the spare parts division annually (catalogues, folders, newsletters, announcements, etc).- Coordinate all communication of the divisions 2023-2030 strategic plan to employees across different fronts.- Responsible for Latin America in the worldwide project to create and maintain marketing texts for e-commerces in Portuguese, English and Spanish.- Responsible for the digital transformation project for the communication area within the department and division.- Planning and execution of the brand recognition and positioning strategy.- Organize and execute benchmark plan with other divisions and other companies to bring new ideas and tools.- In charge of creating and executing the monthly market visit plan, in order to offer the best user experience in the purchase journey.- Interface with agencies and partners for project execution.- Plan and execute quarterly product photography rounds, increasing coverage by approximately 1000 PNs per year.- Daily contact with Product Managers and Trade Marketing of all product lines for alignment and execution of communication material projects.- Application of Lean methodology in communication processes.- Manage funds with projects, training, travel.

- Negotiate scholarships for Brazilian athletes with American universities.- Coordinate the entire process after receiving it from the sales team.- Create schedule for each project.- Networking with American college coaches to discuss athlete recruitment for all sports.- Editing and distribution of videos of athletes performing their respective sports.- Execution and presentation of the farewell event for recruited athletes and their families.- Interface with all ends of each project (students, sales, US universities, etc).

- Coordinate and execute strategic marketing plan.- Maintenance of social media.- Creation of specific content for each client, following their respective market niches.- Daily interface with a team of consultants.- Visits to customers for contract alignment and to define strategies.- Creation of arts and design of the agencys website, with versions in English, Spanish and Portuguese.

- Recognized with the Best Sports Writer of the Year 2015 award.- Responsible for creating and distributing news stories for each edition of the university newspaper.- Coverage of events of various natures across the campus.- In charge of receiving all reports written by reporters within the deadline for assembling the layout, coordinating the printing of copies and the distribution of those for all editions.- Reading and correction of all selected articles for newspaper editions.

- Assist international office staff with student applications from around the world.- Provide assistance to students of other nationalities.- Organize the forms and documentation of all non-US students in the university.- English tutoring for students who had difficulties with the language.

- Responsible for organizing and executing the companys marketing plan to open a store at the Gramado Winter Festival.- Coordinate meetings with potential suppliers of materials and services and help with the final decision of which to hire.- Responsible for aligning with all business units the products that would be sent to the store, and take care of the entire process of sending and receiving these products with the carriers.- In charge of organizing training for employees who would work at the store.- Execute the opening and closing events of the space.- Upon completion of the event, compile and analyze the numbers and present the results, benefits, and suggestions for continuous improvement in future events to the management and board.