Manuel
Co-Founder & Head of International Business
Male41 y/oMarketing Manager/Supervisor/Project Manager/SupervisorLive in GuangzhouNationality Germany
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Summary
10+ years of marketing and business development across automotive, e-commerce, and consumer electronics, mostly bridging Chinese headquarters and Western markets. Builds partnerships and adapts HQ campaigns for local audiences, delivering results HQ reuses across markets.
Work experience
Co-Founcer & Head of International Business
Infinite Vision Ltd.2025.09-Current(a year)- Co-founded and built a cross-border e-commerce agency from the ground up, aimed at driving international brand growth and scaling cross-border TikTok Shop operations across the US and European markets for premium fashion brands. - Built a repeatable process for analyzing and improving performance metrics for client accounts, prioritized by business impact. Portfolio passed several million USD in cumulative GMV in year one and now runs without me.Senior Marketing Project Manager
Great Wall Motor Germany GmbH (Chinese Automotive MNC)2022.10-2024.09(2 years)- Owned the end-to-end core asset readiness project for a 14-day international press-launch event in Italy, governing a cross-functional program across 7 internal stakeholder teams and 8 external partners with changing matrix structures over a 4-month timeline: delivered full asset readiness with zero downtime throughout the event, securing a 19M € AVE. - Represented GWM on the stand at the 2022 Paris Motor Show, giving welcome remarks and short talks to KOCs (Key OpinionClients) as part of the marketing team's "GWM ambassador" programme.Founder & CEO
VCC mk, Cologne2010.10-2015.04(5 years)2010 until 2015 Founded and scaled a boutique marketing agency for SME clients, delivering tailored branding, multi-channel marketing strategies and content creation. Directed an agile network of up to 10 simultaneously working freelance specialists.
Educational experience
Fudan University, Shanghai
Chinese Language (Intermediate, HSK 3)2024.08-2025.07(a year)Languages classes up to HSK 3 levelTechnical University of Appliec Sciences Cologne
Integrated Design (International Marketing & Innovation Design)2014.09-2018.07(4 years)International curriculum with focus fields in Marketing, Branding, Design Thinking, Teamwork and Leadership
Languages
Chinese (Mandarin)
Basic
English
Fluent
German
Native
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