Lily
Bangkok, Bangkok CityNationality
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Work experience
Executive Director
Henrich Group (Real Estate & Consulting)2018.06-Current(7 years)•Led the successful execution of at least 12 real estate investment projects, exceeding target returns by 15%, leveraging my in-depth property expertise to identify and secure high-potential properties•Initiated all investment phases, from conducting thorough field surveys and property appraisals to negotiating favorable contract terms and managing legal agreements.•Served as the companys public face, fostering trust and positive relationships with stakeholders through effective communication and proactive PR initiatives•Collaborated with financial audits and CFO to deliver accurate financial statements and maximize shareholder value, achieving 20% profit growthCo-Founder
Heyday Group (Printing E-Commerce)2023.01-Current(3 years)•Founded and led an ecommerce printing company specializing in high-quality stickers and labels•Owns full P&L responsibility, ensuring strict financial controls and achieving cost savings of 15%Executive Director & Controller
Haiyang Ltd2023.01-Current(3 years)•Directed financial due diligence and negotiations for the successful acquisition of Haiyang Ltd., securing favorable terms and exceeding cost-saving targets by 15%.•Streamlined month-end closing procedures by 70% through automation, enabling timely audit compliance and government reporting•Spearheaded a transformative factory overhaul, leveraging lean principles to optimize footprint flow, production lines, warehouse/shipping, office layout, and employee facilities. Achieved 20% efficiency gains, 15% cost cuts, and a 60% employee satisfaction boostExecutive Director
Mae Mae Industrial Co., Ltd2017.05-2022.09(5 years)Business Transformation•Reimagined Business Landscape: Orchestrated and led diverse strategic and operational transformation initiatives, encompassing corporate rebranding, restructuring, operational strategy, and process improvements, driving positive company growth and optimizing resources•Empowering Workforce, Reducing Turnover: Built a robust HR infrastructure, including policies, training programs, and effective recruitment strategies, resulting in a staggering 72% reduction in employee turnover and fostering a thriving talent pool•Financial Acumen, Strategic Investment: Masterminded organizational financial planning, budgeting, procurement, and investment activities, ensuring profitability, cost optimization, and strategic resource allocation for maximum value creation. Technology Transformation•Unleashed Efficiency with ERP Powerhouse: Championed the successful integration of Optimus DASH printing ERP, streamlining processes across accounting, order entry, production planning, manufacturing, and inventory, boosting efficiency by 60% and driving data-driven decision making•Big Data, Bigger Impact: Transformed ERP data into actionable insights, slashing work-in-process inventory by 40%, finished goods by 38%, and manufacturing cycle times by 80% through lean manufacturing principles, enhancing customer satisfaction and delivery consistency•From Vision to Reality: Owned and led the ERP implementation journey, encompassing process design, documentation, testing, data conversions, report development, end-user training, and gap analysis, ensuring smooth transition and maximized valueSoutheast Asia Pre-Sales & Project Manager
getchee - mapping technology, data, and mobile solutions for retailers and banks in Asia2015.07-2017.04(2 years)•Data-Driven Insights for Strategic Growth: Leveraged GIS and data modeling to create and analyze big data, unlocking market insights for acquisitions, expansions, branch positioning, and other consulting services•Optimizing Branch Networks for Success: Managed 10+ Southeast Asia banking and Taiwan retail projects, identified core issues affecting underperforming branches and proposed data-driven relocation strategies and product positioning based on population demographics, market potential, and other critical factorsCo-founder & Entrepreneur
Verano Jewlery2013.01-2016.05(3 years)•Fast-Fashion Jewelry Startup to Department Store Success within 3 Months: Developed and launched a fast-fashion jewelry startup online early 2014, growing the business rapidly and securing a prestigious partnership with Shin Kong Mitsukoshi department store within 3 months’ time through securing niche market with optimized marketing to drive top-line sales growth•From Ideation to Production: Transformed creative ideas into marketable jewelry collections, working directly with jewelry manufacturers to refine designs, source materials, and optimize production for cost-effectiveness and quality.•Successfully sold the company in 2015, delivering a 10% return on profit to investors and demonstrating strong value creation potentialProject Manager
getchee2011.10-2012.12(a year)•Created and analyzed big data via GIS and data modeling resulted to market insight for acquisitions, expansions, branch positioning, and other consulting servicesProfessional Services Business Analyst
Silverlink Communications2010.06-2011.05(a year)•Tech-Savvy Communication Architect: Conceptualized and built innovative communication modeling programs using in-house software, exceeding client expectations by tailoring solutions to their unique needs and ensuring accuracy.•Championed the integration of Mandarin into internal technology and client platforms, collaborating with project managers and engineers. Optimized scripts with clients and audio vendors to enhance communication effectiveness and business operations.Information Systems Project Manager Assistant
Boston University2008.06-2010.05(2 years)Co-Founder and Community Service Director
Alpha Kappa Psi2007.01-2010.05(3 years)Co-President and Women Captain
Boston University Badminton2007.08-2009.09(2 years)Wealth Management Young Generation Leadership Program
UBS Wealth Management2009.08-2009.08Financial Advisor Intern
Morgan Stanley Smith Barney2009.05-2009.07(3 months)Finance Department Intern
Delta Electronics2008.07-2008.08(2 months)Wealth Management Investment Internship
Merrill Lynch2007.07-2007.08(2 months)
Educational experience
Sasin School of Management
executive mbaBoston University - School of Management
finance major, sociology minorRuamrudee International School
high school
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