Responsibilities Developed and executed region-specific go-to-market plans, aligning with customer needs, regulatory requirements, and competitive dynamics. Identified, evaluated, and managed distributors, agents, and partners across Europe, Asia, and North America to accelerate market entry and growth. Negotiated and renewed distributor agreements, setting annual targets, product forecasts, and performance benchmarks to ensure sustainable growth. Supported distributors in public tender and procurement processes, including bid preparation, pricing strategy, and technical justification. Conducted sales trainings, standardized sales presentations, and hands-on product demonstrations for distributor teams and end customers. Represented e-BLOT at international conferences, exhibitions, and academic meetings, enhancing brand visibility and generating qualified opportunities. Partnered with academic KOLs, pharmaceutical companies, and CROs to drive product adoption and enhance market positioning. Collaborated with Product Development and Marketing teams to align product roadmaps with market requirements and customer feedback. Led monthly updates, quarterly business reviews, and annual performance summaries with distributors to track progress, align forecasts, and define corrective actions. Aligned regional execution with headquarters’ global strategy to ensure consistency in sales approach and market development. Prepared structured sales reports, market analyses, and annual operating summaries to support strategic planning and decision-making. Key achievements Expanded distributor networks to 20+ countries across Europe, Asia, and North America, driving 70% international business growth. Successfully launched 3 new product lines in global markets with tailored pricing models and service strategies, aligning product offerings with regional customer needs. Generated 300+ new client opportunities by coordinating and supporting solution presentations at international exhibitions, academic conferences, and distributor-led workshops, leveraging scientific credibility and commercial strategy. Increased market adoption through KOL engagement, distributor-led workshops, and scientific presentations, strengthening brand visibility and regional presence.

Developed strategic, multi-channel integrated business development plans for responsible territories, including customer segmentation, competitor analysis, business trends, market opportunities. Acquired and evaluated suitable distributors to represent RT-PCR based Point-Of-Care diagnostic instruments and reagents across DACH, Scandinavia, and Southern Europe. Negotiated and finalized distribution agreements, ensuring alignment with sales targets and performance benchmarks. Supported distributors in tender and procurement processes, including bid preparation, pricing strategy, and technical justification. Collaborated with Product Development, Marketing, Regulatory Affairs, and commercial stakeholders to align business development plans and execute product launch strategies, bringing new products successfully to market. Negotiated the cooperation with third-party reagent suppliers to ensure product supply chain security and strengthen product portfolio. Partnered with KOLs, pharmaceutical companies, and CROs to promote product adoption and market positioning. Managed marketing activities in responsible territories, such as exhibitions, symposiums, commercials, promotions, and product pricing. Key achievements Established distribution network in 10+ European countries covering DACH, Scandinavia, and Southern Europe. Developed product positioning and messaging that increased market awareness, contributing to a doubling of orders year over year in the region. Organized and participated in major exhibitions (e.g., Medica, Med Lab) and workshops, building a professional network across Europe. Collected market feedback and collaborated with R&D to translate insights into product improvements and development timelines, including Multiplex Lyophilized products. Launched and presented new innovative Flash series products in responsible regions.

Built and launched successful go-to-market strategies in coordination with local sales partners, formulated business development strategies and sales plans Initiated and supervised global sales partners in China and the US, launched innovative life science products into the China market within budget, and achieved sales breakthrough Investigated market and provided instant up-to-date information of the market, collected and transformed the voice of customer (VOC) into new designs and functions Identified potential customers and competitors, developed and managed key accounts in academia, hospitals, pharmaceutical, etc Organized symposiums, workshops, marketing activation, and internal/external training, provided technical support and data analysis services to customers and local sales channels Established efficient sales channels for European manufacturers, coordinated business processes from manufacturers to local channels, minimized the risk of the international purchase process Coordinated and facilitated NMPA(CFDA) submission and renewal process for Class II and Class III medical device

Performed market analysis in the life science industry for clients in Europe and China for specific markets and products Provided marketing and business development advice and solutions entering the Chinese market Gathered information about European biotech companies and assisted international distributors to discover business partners in Europe

Studied genetic switches and developmental mutations in Strongyloides species using NGS and bioinformatic analysis. · Identified developmental mutations of S. ratti using bioinformatic tools · Profiled gene expression of S. ratti from bioinformatic data of NGS · Genotyped human pathogenic parasitic nematode S. stercoralis samples