Work experience

• Agency PR & Digital Account Executive

  Ketchum Brazil

  2025.01-Current

  (10 months)

  Production and revision of press releases, corporate notes, and communications; Mapping and maintaining ongoing relationships with journalists, influencers, and Tier 1 media outlets; Support in the development of media strategies and follow-ups; - Creation of briefings, FAQs, and media coverage reports; Monitoring opportunities and positioning for spokespeople; Support in crisis management and reputation monitoring; Coordination of marketing and press events, interviews, and press kits; Extraction and analysis of performance metrics (reach, share of voice, sentiment)
• Marketing assistant

  Johnson & Johnson (Pharmaceutical)

  2023.09-2024.12

  (a year)

  Planning and execution of 360° campaigns, aligning PR, content, and social media; Creation of strategic briefings, FAQs, and communication scripts for press, influencers, and digital channels; Production of performance reports, integrating earned media metrics and social engagement; Support in crisis management and community management strategies; Active relationship with journalists, creators, and stakeholders; Coverage and support for brand events, integrating traditional and digital media; Competitor monitoring, sentiment analysis, and identification of exposure opportunities.
• intership

  MAPFRE Brasil (Cliente – seguradora):

  2020.09-2022.09

  (2 years)

  Created strategic content targeting Gen Z audiences, maintaining positive brand health for eight months; Developed content calendars, competitor monitoring, and performance analysis; Managed social media customer service (SAC 2.0) and extracted actionable insights from data.

Educational experience

• fundacao escola de comercio alvares penteado

  Public Relations FECAP

  2020.01-2023.12

  (4 years)

Languages