WESLEY

Regional Sales Manager
MaleRegional Sales DirectorLive in BrazilNationality Brazil
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Work experience

  • Regional Sales Manager

    SKYWORTH
    2025.01-Current(a year)
    Led the development of Skyworth’s Latin America product and market entry strategy, with focus on Brazil, Chile, and Colombia, aligning electric vehicles (EV), energy solutions, and consumer electronics portfolios with regional demand. Conducted market, regulatory, and competitive analysis, benchmarking 20+ global players and identifying opportunities in markets exceeding USD 10B. Developed financial models covering importation, pricing, margins, and break-even to support product and expansion decisions. Defined product commercialization strategy for Brazil, including pricing architecture, channel model, and go-to- market execution across EV, energy, and consumer segments. Structured distributor network, logistics, and operational setup for product launch and lifecycle management, ensuring alignment with local regulations and consumer behavior. Mapped and engaged key Developers, EPCs, and partners, managing a pipeline exceeding 2GW linked to energy and EV ecosystem opportunities. Translated customer and market insights into product positioning and improvements, integrating field intelligence with structured forecasts to support product strategy and regional growth.
  • Sales Manager Sr

    LONGi Green Energy Technology Co
    2023.06-2024.08(a year)
    55 11 981272247 wechat: santos_w Revitalized the company’s presence in the LATAM market by attracting new clients and reactivating major Inactive accounts through a strategic approach and effective business execution. Successfully paved the way to negotiate with the top 3 market players, who collectively hold over 60% of the market share and manage a portfolio of approximately 7GW Represented the company at major photovoltaic industry forums and trade shows, showcasing the technical advantages and innovations of our products. Emphasized the role of advanced software solutions in optimizing system performance, efficiency, and sustainability. Additionally, played a key role in raising consumer awareness of sustainable technologies I have created and delivered compelling sales presentations and product demonstrations to prospect clients, showcasing the company’s offerings and value proposition. I tailor each presentation to address the specific needs and interests of the audience, using clear and engaging visuals to highlight key features, benefits, and competitive advantages. By articulating how our solar solutions meet client needs and solve their challenges.
  • Sales Specialist

    JINKO Solar Co., Ltd.
    2020.12-2022.09(2 years)
    2020 - Set 2022 I managed high volumes of customer inquiries through email, phone, and live chat, achieving a 97% satisfaction rating. Acting as the primary contact between customers and the factory, I addressed technical questions, provided product information, and updated order status. I also created impactful sales presentations and marketing materials, while optimizing workflows to cut order fulfillment time by 50% I have analyzed sales data and negotiated with solar energy distributors to craft strategic sales plans that align with their corporative goals, managing a portfolio of key clients in Brazil with a quarterly value of up to $20M. I have overseen the entire sales process, including customer distribution, enrollment, tax settings, payment terms, and negotiation of sales and delivery conditions, such as INCOTERMS (EXW, CIF, FOB, DDP). My role also involves forecasting quarterly sales targets of $7 million, managing contract negotiations, and compiling consumption data into detailed forecasts, which include both models and charts. Additionally, I ensure clients stay updated on purchasing policies and industry-specific regulations issued by government agencies.

Educational experience

  • Universidade Estadual de Campinas

    photovoltaic solar energy - off-grid and grid-connected systems
    2021.05-2021.06(2 months)
  • Nanjing University of Information Science and Technology

    Administration, Business Management
    2018.06-2019.01(8 months)
  • Queensland International Institute

    Technical Certificate in Marketing & Communications
    2017.06-2018.06(a year)
  • pontificia universidade catolica de campinas

    Bachelor of Science Management, Major in International Trade
    2010.06-2014.06(4 years)
  • escola tecnica estadual de sao paulo

    Technical Certificate in Supply Chain & Logistics
    2008.01-2009.06(a year)
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